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Guest Blogging provides one of the safest and worthwhile link building activities in your SEO tool belt.  However, just like tools, Guest blog-posts vary in quality.  You need to make sure that yours are of such quality that they will be valuable to your website for years to come.  A mechanic certainly does not want his wrench to snap after a week of use and you certainly do not want your blog post to be worthless next month.


With this mentality let’s walk through the steps of a creating a guest blog post that will last using effective techniques.



1. Writing Your Content

This is the first and the most important step.  In the world of search engine optimization, Google’s updates have made content ‘king’ when it comes to showing up in their SERP.  You need to hire a good copywriter or learn how to do it yourself because without the good content we have nothing.

Quantity of links on different websites is the ultimate goal that we are looking for, but that cannot be your first focus.  We need quality.  Before you start writing look through your website and then through some target blogs that accept guest posting.  Make connections and start listing possible topics that would be valuable to the blog owner and relate naturally to your own website.

After you have identified good topics we need to create an article of 500+ words.  This is the general minimum for a guest blog post with many sites requiring 600 or even 1000 words per post.  Your words need to carry meaning.  500 words of useless content will be rejected by good blogs so go slowly.

As you are writing be mindful of your keywords (1-3 is generally safe but blogs have different requirements) that you want to link back to your site.  Place these words in sentences that flow naturally and contain content related to your link.  If you do have more than one keyword make sure they are not too close to each other in the content.  Also try to place keywords lower in the content.  Blog owners prefer that hyperlinks not show up above the fold.

When you finish writing, edit your article for grammar mistakes.  Make sure it is cleaned up.

Finally sit back and read through your article.  The focus here is on search experience optimization rather than search engine optimization.  If you were a searcher would you be pleased with the content of the post and do the hyperlinks provide related content you are interested in?

2. Adding Your Links

A Linked Chain

Now that you have great content make sure that you add the correct links. As discussed previously your keywords should be spaced out in the content and below the fold or at least toward the bottom half of your post.

Each keyword should hopefully have its own deep link on your site that is directly related.  This will make your link less of an advertisement and seem more natural to the flow of the reader.  Go through your content placing links on your designed keywords making sure the flow is natural.


3. Placing Your Post

Remember those blogs that you were targeting with your content.  Now it is time to reach out to them to place your post.  You can reach out individually or take advantage of online software to find blogs looking for specified articles.

If this is your first time posting you may have to humble yourself and start posting on smaller sites where you have a greater likelihood of being posted.  As you continue to write and post good content your Google Authorship will increase.

Authorship is still an elusive beast.  The idea is to reward individuals on the internet for providing good content by connecting all of it back to the individual’s Google+ page.  I expect that authorship will be more concrete in the future, but for now you can get a good feel for your authorship by looking through the backend analytics of visitors to your different posts.  The more good posts you have the better the authorship and the more blogs you have access to.

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 Finally, do not pay for placing your content.  Certainly don’t pay for a company to place your content on the web (unless you really trust them).  What they will probably do is take your content, spin it a dozen times, and then scatter it throughout the web on unrelated sites that will accept any content.  This one is best kept close to the chest.  Secondly, don’t pay the mommy bloggers.  Over the past decade bloggers have been over exaggerating their importance.  Yes, we definitely need them for our content but when you are rejected for lack of payment on a ‘promoted post’ go and find another blog.  No need to pay, we are giving the bloggers free content.

That pretty much covers it. Hopefully you have another SEO tool on your belt.




-Make sure you write good content, being mindful of where it is going and how it connects to your website.

-Add deep links that natura

-Post on a relevant blog that will find the content valuable.lly fit into the content.

-Remember to focus your efforts on creating search experience optimization, not just engineering.  It is all about the user, and good content is king.


Photo Credit: hmboo, Max Klingensmith, Pete Hopkins

Jamie Bates
Online Marketing Director