Robots.txt Noindex: Why Google Cancelled Support

Running a website can be exhausting. New technologies are always emerging, and finding the best ones will be key to gaining a competitive edge, and Google is always changing, too. This means that best practices are shifting and that we’re sometimes left a little scrambling to update our sites to not only meet best practices [...]

By |2019-09-13T10:30:12-07:00August 13th, 2019|Categories: Marketing, SEO|Comments Off on Robots.txt Noindex: Why Google Cancelled Support

Clarify Your Story, Understand Your Brand

How often have you stumbled upon the website of an unfamiliar company and after a few minutes of searching, you still have no idea what the company does or how they can help you? This is not a situation you want to be in as a consumer or as a business. Fortunately, a few simple [...]

By |2019-08-09T18:56:17-07:00July 5th, 2018|Categories: Marketing|Comments Off on Clarify Your Story, Understand Your Brand

5 Little-Known Marketing Hacks That The Pros Use for BIG Results

Every marketer is always looking for a way to amplify their content, drive more traffic, and convert more visitors into leads and sales. However, in digital marketing, there is no magic formula to get you from point A to point B. It takes consistent effort that only comes after digging through data, case studies, blogs, [...]

By |2019-08-09T18:56:29-07:00July 10th, 2017|Categories: Marketing|Comments Off on 5 Little-Known Marketing Hacks That The Pros Use for BIG Results

What to Do If Competitors Are Outpacing You Online

No one likes to see their competitor rank higher in search results or take their product video viral on social media. It just isn’t a good feeling. However, there are strategies and opportunities that can help you outshine, outclass, and outpace your competitor on your way to winning the hearts of your customers. Allow Your [...]

By |2019-10-08T13:47:06-07:00June 5th, 2017|Categories: Marketing|Comments Off on What to Do If Competitors Are Outpacing You Online

Content Ideation: How to Come Up With Great Content Ideas Backed By Real Data

The difference between creating good content and great content is that little extra “oomph.” OK, that’s not how the saying goes, but you know what I mean. Viral blogs and videos don’t just happen by sitting down and writing what you think will work. There’s a lot of research that goes into each piece. Below [...]

By |2019-08-09T18:56:35-07:00November 17th, 2016|Categories: Content Marketing, Link Building, Marketing|Comments Off on Content Ideation: How to Come Up With Great Content Ideas Backed By Real Data

3 Digital Marketing Lessons for PR

As much as some try to put digital marketing and PR into the same category, they’re not quite the same thing. They are two separate strategies often serve the same goal: to increase brand awareness and thereby increase the bottom line. I graduated with a degree in public relations, but found the digital marketing industry exciting and [...]

By |2019-08-09T18:56:40-07:00January 26th, 2016|Categories: Marketing, Online PR, SEO|Comments Off on 3 Digital Marketing Lessons for PR

PPC 101: Ad Extensions

When we first take on a new client, we are often asked to perform an audit of their Adwords account. One of the first things that I look at when performing an audit is ad extensions. It may not take a lot of time, but it can really enhance your ads. Their presence alone can [...]

By |2019-08-09T18:56:50-07:00April 21st, 2015|Categories: Marketing, PPC|Tags: , |Comments Off on PPC 101: Ad Extensions

What is Reddit and How Can I Use it for SEO?

Before posting and commenting on Reddit, you need to know your way around. This is key to getting “upvotes” and becoming a great resource to the community. Here are a few things to know about Reddit that will help you get started: Upvotes/Downvotes: Reddit works completely off of a voting system. If someone likes your [...]

By |2019-08-09T18:56:53-07:00November 26th, 2014|Categories: Marketing, Social Media|Tags: , , |Comments Off on What is Reddit and How Can I Use it for SEO?