Every marketer is always looking for a way to amplify their content, drive more traffic, and convert more visitors into leads and sales. However, in digital marketing, there is no magic formula to get you from point A to point B. It takes consistent effort that only comes after digging through data, case studies, blogs, […]
No one likes to see their competitor rank higher in search results or take their product video viral on social media. It just isn’t a good feeling. However, there are strategies and opportunities that can help you outshine, outclass, and outpace your competitor on your way to winning the hearts of your customers.
Allow Your Digital […]
As much as some try to put digital marketing and PR into the same category, they’re not quite the same thing. They are two separate strategies often serve the same goal: to increase brand awareness and thereby increase the bottom line.
I graduated with a degree in public relations, but found the digital marketing industry exciting and […]
Have you ever wondered if anyone has come up with the perfect pitch for getting content placed on high-quality blogs? Do you ever wish someone would just give it to you? I have. I’ve scoured the web looking for the perfect pitch, only to end up piecing together my own ideas—after days, weeks, months, and years […]
Thirty years ago, before the time of the internet, the roles of PR and marketing were separate and well defined. Back in the day, you would send out a press release to reporters, they would cover your material, and your boss would pat you on the back. Now your press release needs to have hyperlinks, […]