Search engine optimization (SEO) is probably the best thing you can spend your marketing budget on. And we’re not just saying that because we’re a digital marketing agency. It’s just the facts.
For instance, the first page results on search engines make up 91.5% of the traffic you get that isn’t from paid ads. Or, consider that 51% of all web traffic comes from people looking for something in a search engine. That means using SEO to your advantage is the easiest way to reach the majority of people online.
Still not convinced organic search and SEO are for your business? Here are 20 benefits of SEO so you can make the most of your marketing strategy.
#1 SEO Makes Your Business Easy to Find
The goal of SEO is to bring your webpage to the top of the first page of search results on Google or any other search engine. That way, when people ask their search engine about a product or service you provide, their eyeballs will immediately be drawn to your website.
You can do this by targeting certain keywords associated with a common search query. For example, if you own a roofing company and people commonly search for “roofers in my area,” you would want to include similar phrasing (“as a roofer in the San Diego area…”) on your webpage. The more search queries you start ranking for, the more people will see your business.
#2 SEO Increases Sales
Yes, you read that right. SEO can actually increase sales. In fact, 70% of marketers say SEO is more effective at driving sales than paid advertising, but it takes some work on your end. A good SEO strategy will attract new leads that are more likely to convert, but how exactly do you get going? This is where a holistic SEO marketing strategy comes in handy. Hint: we can help!
#3 SEO Improves User Experience
One way Google ranks your webpage is by determining how helpful and relevant it is for the user, or the person you want to do business with. So if your website isn’t easy to navigate, you won’t rank very high. Making sure your website is streamlined and simple is a great way to improve your ranking.
Likewise, users want to get the information they’re looking for quickly, so burying the answer underneath hundreds of unnecessary words and pages is a sure-fire way of scaring them off. That’s why it’s good SEO practice to answer your customers’ questions in the first paragraph of your webpage.
#4 SEO Is Easy to Measure
Quantifiable data is easy to find with SEO. You can measure key metrics like keyword rankings, page rankings, traffic growth, and conversions. It’s simple to track how well your search engine rankings have improved. For example, through a quick search you can see if you’ve gone from page four to the top of page one.
#5 SEO Builds Brand Credibility
People tend to trust whatever search engines tell them (for better or worse). So when your website is at the top of Google, not only is it showing that Google trusts you as an authoritative source, but you’re also telling your potential customers that you’re a reputable business in the industry.
But you can’t gain trust with keywords alone. You need to create quality content that weaves in these keywords and provides value to the reader. And your customers won’t start trusting you overnight; good SEO it takes time.
#6 SEO Doesn’t Require Paid Advertising
Now here’s where some people may get confused. Paid search is when you pay a certain rate to catapult your website to the top of a search results page. Depending on how well this does at attracting clicks, it can get fairly pricey.
SEO is different. In fact, SEO is much less expensive while still producing a higher return-on-investment than paid search. You’re getting more bang for less buck.
While SEO can be enhanced with the aid of paid advertising, like YouTube commercials or social media ads, it isn’t required for you to see results. You can get a strong foothold in your market with SEO alone.
#7 SEO Increases Leads
When you’re the first option on Google, you’ll quickly gain market share. That’s because 75% of people won’t even look past the first page of results. As far as your customers are concerned, those other websites and companies don’t even exist. Your first-page ranking will rake in a lot of leads.
#8 SEO Helps Your Long-Term Marketing Strategy
Seeing results is obviously important for any marketing endeavor. You can expect to see impressive results from a well-executed SEO strategy, but it will take time. Something like six to 12 months to be exact. But this is far from a bad thing. Just as it takes a few months to get the ball rolling, it takes several years for those results to dissipate. So an SEO strategy that is constantly in motion will see great results for years to come.
#9 SEO Attracts More Social Media Followers
As your visitors are researching your website, they’ll often click on links to your social media pages and give you a follow. So it’s imperative that you keep your social media channels updated and provide a link to them on your website. In fact, over 91% of marketers already optimize their social media profiles for SEO. And if you do well with your SEO, your website could reach thousands of people, meaning thousands of new social media followers too.
#10 SEO Keeps You Ahead of the Competition
A lot of companies today use SEO in their marketing strategy. If you aren’t using it, you’re likely to be crushed by their commanding online presence. So if you can’t beat your competition, join them!
SEO is also a great way for smaller businesses to compete with larger corporations. The small business may not have the resources for paid ads, but they can invest in some basic SEO to make a difference in their lead generation.
#11 SEO Is Cost-Effective
SEO is incredibly cost-effective, especially when compared to paid search. Paid search is the shortcut to get more views, but every view will cost you. With SEO, you put in the work and money early and slowly see the ROI from your efforts. And once you start ranking high, you won’t have to pay for anyone to see your pages, they’ll just come naturally.
It’s just another point that proves SEO is better than paid advertising.
#12 SEO Improves Brand Awareness
As you become easier and easier to find online, people become more aware of your brand. This is an important step for your customers, as they’ll start to associate your brand with a certain product they’re looking for. If they’re not ready to buy when they first come to the website, the association increases the chance that they’ll come back.
#13 SEO Provides Insights About Your Customers
With the analytics that come with SEO on Google and other search engines, you can actually learn a lot about your customers. You’re able to figure out where they are located, how they found your website, how long they stayed on the website, what they searched when they came to your website, and a host of other metrics. With this information, you can tweak your SEO and marketing strategies to focus on channels where more of these visitors are coming from.
#14 SEO Attracts Local Customers
Using local SEO, or including the name of the area you service on your webpage (for example, “the Greater Chicago area”) can help customers find you more easily. Most searchers, 92% to be exact, will pick businesses on the first page of local search results. This is particularly useful for smaller-to-medium sized businesses that only have one or a handful of locations. Local SEO helps them beat out larger companies and win customers in their geographic location.
#15 SEO Targets High-Quality Traffic
When people are looking for a product on a search engine, that probably means they already have some level of interest. Meanwhile, an ad on a social media site may not necessarily target people who are interested. SEO ensures that people will see your product when they are in the market for it.
#16 SEO Is Good PR
SEO is all about publicity. In order to rank high in search engines, you need to use quality backlinks and have external websites link to your website. The only way to do that is through good publicity and proving that your website is a source worth linking to. Plus, once other websites start to recognize you, customers will have an easier time trusting you as well.
#17 SEO Makes Your Website Load Faster
Does your site take more than three seconds to load? If so, it’s likely that nearly 40 percent of visitors are leaving before they even see what you’re all about.
Load time is often an overlooked factor in SEO ranking. Search engines are looking to provide the best user experience for their customers, and a slow website frustrates an unsuspecting customer. Your customers want info and they want it fast. If you make them wait, they’ll go looking elsewhere. Optimizing your website for increased speed improves your conversion rates.
#18 SEO Is Mobile-User Friendly
Search engines also take mobile users into consideration for their ranking. This makes sense, considering 50% of web traffic comes from mobile devices. And while many web hosts can automatically reformat your website for mobile users, some images and text may not format to your liking. So be sure your website is still easy to navigate on your phone.
#19 SEO Focuses On Specifics
Because SEO lets you target specific keywords, you can hone in on the topics you want to use to reach your target audience. This can include a vicinity, a problem the customer is facing, and products that provide solutions to those problems.
You don’t want your websites to be too general. Otherwise, readers won’t think they’ve found the information they’re looking for. You want to be specific enough to show your credibility and expertise on the topic.
#20 SEO Eliminates Unnecessary Marketing Tactics
With the digital awareness that comes from SEO, you can likely cut out other awareness campaigns from the budget. Things like flyers and posters at the rec center may draw a few eyeballs, but only if they’re looking for it. SEO puts your business at the center of attention right when the customer is looking for it.
Get Started With Big Leap
Are 20 reasons enough for you? We could go on, but we think you should be satisfied by now.
The future of business is online, and the best way to get noticed online is through SEO. With over 10 years in the business, Big Leap knows how to get your business the attention it deserves. So contact us today to get started with a quality SEO strategy.