What Is Organic Marketing?
Organic marketing (also referred to as inbound marketing) is anything you do to get customers to come to you naturally, rather than through paid marketing tools. While there are a variety of different methods to reach your audience organically, it all comes down to the quality, strength, and expanse of your SEO.
Business blogs, press releases, newsletters, guest posting, videos, case studies, and social media posts are all examples of organic marketing.
What Is Paid Marketing?
Paid marketing is anytime you pay for ads or clicks to drive internet traffic to your website, a certain landing page, a social media profile, etc. You can utilize the power of paid marketing through platforms such as Google, Facebook, LinkedIn, Instagram, AdRoll, and other PPC (pay per click) options. Essentially, you are buying visits to your website.
Key Differences Between Paid Search and Organic Search Marketing
Besides the obvious—you directly spend money for paid marketing and don’t for organic—there are several differences between the two. Understanding how paid and organic marketing differ is important in choosing the best path to achieve your goals.
A paid marketing strategy is typically used for quick results or a hard sell. You are “pushing” content to your target audience to send them to pages that are optimized for converting new website visitors into long term customers.
By contrast, organic SEO strategy is cultivated over a longer period of time. Tactics are authentic, natural, and value-based; you are building valuable brand equity and industry authority with your customers.
Now take a more in-depth look at the pros and cons of each marketing strategy, and when you would want to use organic vs. paid marketing for your business goals.