Long-Form Content Fulfillment—ebooks and Whitepapers
Each month we create two new compelling and researched ebooks. Each piece is an in-depth dive into specialty topics that highlight Paystand’s experience and knowledge of their field. This allowed Paystand to flex its muscles as industry experts, speak directly to its target audience, and generate more leads and conversions.
After the first six months, Paystand asked us to go even deeper by creating thought-leadership content—whitepapers. This content was even more successful in bringing more traffic to Paystand’s website and establishing them as experts.
Long-Form Content Updates
With long-form content being the star, we created additional content to help point even more traffic to those lead generation winners. We crafted new blog content and updated existing content to focus on adjacent or complementary topics that naturally tied back to the ebooks. Each piece served as a teaser to generate more traffic to the long-form content and help boost conversion rates.