Site Speed Optimization
Nearly 40% of online customers will abandon a website if it takes longer than three seconds to load. Site speed is also a ranking factor for SEO, making it incredibly important for companies to get right.
When updating McCoy’s Knotty Alder’s website, we found that using a new web host, among other tactics, helped increase their site speed and, in turn, help increase their SEO rankings.
To get McCoy’s Knotty Alder more organic leads, they needed something to rank for. Our team of content strategists and writers formulated keyword-rich articles that targeted featured snippets. Getting featured snippets help attract significant leads—they can attract about 8.6% of clicks when in the top spot.
Asking and answering questions is the easiest way to capture a featured snippet, so we wrote articles that ask questions related to their business and customer needs. For example, one of the articles we wrote targeted “how to baby-proof cabinets without handles.”