When elevating your online real estate on a platform like Google, you need to ensure your site not only caters to the user experience, but is also rich with quality content that wins the trust of your target audience.
For Roof Maxx, this involved three key parts: site revamp, FAQ pages, and keyword research and content strategy.
We first worked on rebuilding Roof Maxx’s site. Our objective was to improve the structure for user and SEO purposes. Since the business had over 200 dealers of their product, Big Leap created a system of microsites for each dealer and their location.
By restructuring their site, we created a deep and vast internal linking structure, which helped build its authority. Big Leap also worked on injecting quality content into these microsites. The content focused on offering details on the dealer and what they can help homeowners achieve via Roof Maxx’s services.
With the newly updated site launched, Big Leap shifted its focus to developing FAQ pages. This was done to ensure our client had content that helped solve their audience’s pain points and amplify the user experience.