Because this company provides their services to specific counties in Indiana, we understood local SEO would be essential to our client’s campaign. But SEO is just one piece of the pie; to maximize their online results, we knew combining their SEO with content marketing would help them achieve the success they wanted.
We took our combined knowledge of SEO and the roofing industry to create strategies centered on keyword research, local SEO, and content optimization.
Conducting Extensive Keyword Research
To enhance their site for topic relevance, we knew we needed to gain insight into their field and customers. Our SEO team first conducted meticulous research on our roofing contractor client and the roofing and siding industry.
Using Google Search Console and SEMRush, our team looked at keywords and topics competitors were using. We used these resources as a baseline to help us identify gaps that this company needed to fill and areas that could serve as critical advantages. This process also helped our team better understand our client’s business and how we could provide digital marketing services tailored to their goals.
Improving Local SEO through Site-Page Optimization
With a prepared list of keywords, our SEO team focused on optimizing their site for local SEO. That way, they would show up for relevant roofing/home project queries in their area.
We began by optimizing their main navigation pages by strategically weaving in keywords we discovered from our research. Our SEO specialists made sure the keywords assigned to each page were relevant, had a high search volume, and would help our client earn more qualified leads.