It’s crucial to maintain a strong digital presence when customers exclusively interact with your business on the web. That’s a reality every eCommerce company has to face, as they live in a fiercely competitive realm of online businesses.
A certain eCommerce business sought to improve its online interface with an updated website, hoping it would be more user friendly. Although their new site looked and functioned better, their traffic took a hit. They realized they’d failed to consider the SEO tactics required to recover from the dip in organic traffic and SERP rankings that naturally come with a site migration. And so the partnership with Big Leap began with the goal to recover their traffic and bring in better conversions, sessions, and keyword rankings.
Together, we wanted to create a seamless user experience. With detailed and valuable content on all of the pages we touched, the implementation of strong linking structures, and a focus on brand authority, the client was able to see a 225% increase in revenue.