Since its founding more than 30 years ago, Nu Skin has become a global force in the direct selling industry, with operations in over 52 countries throughout the Americas, Asia, Europe, Africa, and the Pacific. In 2017, they came to Big Leap with concerns about their online reputation in Latin America.
Our reputation management team leapt into action, collaborating with Nu Skin to develop a custom, multi-layered strategy. It was so successful that a year into it, Nu Skin added 3 more markets. Six months after that, a 5th market was added.
Two years later, Nu Skin’s online reputation has measurably improved and our partnership is still going strong. Keep reading to see how Big Leap buried negative search results, boosted Nu Skin’s social profiles to regularly rank in the top 20, and created a successful website that not only ranks in the 5 focus markets, but in other Spanish-speaking countries as well.