Giving a quality education means sharing the most important and relevant information. So when your audience is comprised of aspiring academics, you’ll want to make sure you’re giving them what they need to succeed.
GED.com is an online resource that prepares individuals to earn their high school equivalency diploma. But to properly prepare students, they needed to know what questions people have before taking the GED exam, like what they need to study and how a GED credential can improve their lives. They also knew they needed to do better at reaching their audience, which meant broadening their organic keywords portfolio and bringing web visitors to their new website.
GED Testing Service wanted a reputable digital marketing agency with experience in the education industry to help them with their goals. Enter Big Leap. After discussing goals and performing a site audit, we concluded their website and ranking could improve by implementing a new blog. This helped them gain over one million website sessions in a year.
Find out how Big Leap used blog content and keyword research to improve GED Testing Service’s rankings by over 1,000 positions on Bing and Google. You can also contact us directly to learn how we could do the same for your organization.