Nearly 78% of consumers spend time researching a brand or product online, and 4.3 billion people use Google. So yeah, digital marketing is pretty important.
Hiring a digital marketing agency can be a great way to bolster your online reach and authority. But there’s a lot to consider.
What Is a Digital Marketing Agency?
A digital marketing agency helps you strategize and execute your online marketing goals. This help may entail any or all of the following:
Not all agencies are created equal. Some may specialize in areas more than others, so it’s important to do your research to find the right agency.
How Can a Digital Marketing Agency Improve Your Business?
Hiring the right digital marketing agency can improve your business in the following ways:
When Should You Hire a Digital Marketing Agency?
Here are the five signs it’s time to hire a digital marketing agency:
1. You’re a pretty new company that needs to ramp up your digital marketing efforts.
Every site starts somewhere. If you’re a pretty new company that wants to start building its digital footprint, it might be time to hire an agency.
Getting started can feel daunting if you don’t have a marketing background or in-house team. Thus, partnering with an agency can be a time- and cost-effective way to gain that expertise and skill set.
Before you get started, don’t forget to sort out your marketing budget to establish the right foundation for your digital marketing journey.
2. You’ve got a lot on your plate, so you can’t plan your marketing strategies ahead of time.
Is marketing always on the back burner? Digital marketing is a long-term strategy that involves consistent effort and multiple iterations. Not to mention, it’s constantly changing.
For example, Google shifts its search algorithm roughly 500 to 600 times a year (once or twice a day). This necessitates regularly checking your site’s web traffic and keyword ranking to remain competitive.
So if urgent day-to-day tasks are taking precedence over marketing, then it’s time to call for help.
3. You already have a digital marketing agency but aren’t happy with their results.
We’ll be honest–it’s hard to find the right agency. So if you’re thinking about calling it quits with your current agency, we see and hear you.
The important thing is to identify why it’s not a good fit and ensure it’s the right time to make the switch. It might be time to jump ship if it’s been well over nine months and you don’t see any results (or rather, your results are declining).
Check out our research on the top four costs of switching agencies to ensure you make the right decision.
4. Your brand is evolving in a way that no longer merits the size or expertise your current agency specializes in.
Maybe your current agency is awesome, but your growing business is headed towards a path that no longer requires them.
For example, your brand image is changing due to a new target market you’re aiming for. Your current agency doesn’t have the lead-nurturing experience with that specific market, but there’s another agency out there that does.
5. You have a dedicated, in-house marketing team, but they’ve got their hands tied and would like another team to take on some leg work.
Maybe you’ve already had an in-house marketing team working on current and future campaigns. But your team doesn’t have time to work on all marketing facets.
For example, your team may have content, and email marketing covered but don’t have enough time to focus on SEO or PPC initiatives as much as they’d like to. Hiring a digital marketing agency to fill in these gaps can provide you with the resources to execute a holistic marketing strategy.
Learn What Big Leap Has to Offer
If you’re considering hiring a digital marketing agency and would like more information, take a look at Big Leap’s services. We’ll walk you through what we do and what we can achieve for you. If we’re not the right agency for you, our team will refer you to a team that can better meet your needs.
In the meantime, browse through our blog to learn ways to bolster your digital footprint.