Weak Local Presence, Content Issues & Technical UX Woes

Local SEO Case Study with Aqua Rec’s

aqua rec's logo

Project Overview

Increase in Discovery Queries
Keywords in the Top 3 Positions
Increase in Organic Users
Website www.aquarec.com
Business Type B2C — Consumer goods
Project Goals  Improvement in Local SEO Rankings, Traffic, and Conversions
Project Overview

When you’re a local business, you want to be discovered online by those in your surrounding neighborhood and cities. Otherwise, you’ll just be targeting the wrong audience and reeling in unqualified leads. Because 97% of people learn about local businesses online, the lack of local visibility can stifle your potential for valuable real estate on search engines, traffic, and conversions.

This is what family-owned spa, pool, and fireplace business, Aqua Rec’s was experiencing. So in 2015, by the recommendation of one of our clients, Aqua Rec’s sought out Big Leap’s digital marketing services. They wanted guidance on building a robust local presence among their Washington service areas. 

By entrusting us to maintain their website and SEO initiatives, Aqua Rec’s was able to boost local conversions by well over 90%. 


Our Strategy

Our team of SEO experts knew that a local SEO strategy would be pivotal in helping Aqua Rec’s connect with the right audience. We focused on executing three strategies: enhancing their local listing, building out content pages, and improving their site speed. 

Amplifying Local Presence through Google Business Profile

To help improve Aqua Rec’s local online listings, we worked on expanding their Google Business Profile listing for each of their service locations. This involved creating posts that kept their audience updated on the latest news and built awareness around their pool, spa, and stove products. By upgrading their directory pages, this would help our client’s local pages soar with better engagement and conversion rates. 

Establishing High-Quality Content Pages

We then focused on building out our client’s site content with highly searched keywords on valuable topics.

The goal was to educate their target audience while elevating their visibility on the search engines. Through extensive keyword analysis and a collaborative relationship with our writing/editing team, Big Leap created over 100 blog posts for their site plus five location-based pages. 

Optimizing Site Technicalities

Our team knew creating valuable content was just once piece of the pie. We needed to establish a solid foundation around the technicalities of the site to properly house Aqua Rec’s content and build a positive user experience—a crucial component to Google’s ranking factors

From an extensive site audit, we found their site needed improvements on page speed. So we worked on enhancing their images, removing 404 pages, and refining the overall internal linking structure of their webpages. 

During February 2021, Aqua Rec’s had 97 Keywords ranking in the top 3 positions and ranked for a total of 2,612 keywords. As of January 2023, they now have 246 keywords on the first page and are ranking 5,277 keywords in total.

Ryan Lynch

Client Success Executive


The Results
This graph shows a significant increase in new site visitors in 2022.

As you can see from the above graph YOY comparisons, 2022 vs 2021, show that they have seen some substantial improvement. Organic users have increased by 38%, which is an increase of 17,503 users. Organic sessions increased by 40.39% which is an increase of 20,732 sessions.

This graph shows the organic keywords rankings trending upwards over time from another ranking tool

Our targeted keyword strategy has seen an increase of 2,083 positions all time. Several of them are on the first page now and in the top 5 positions.

This graph shows the organic keywords rankings trending upwards over time from SEMrush data

In Feb. 2021, Aqua Rec's had 97 Keywords ranking in the top 3 positions and ranked for a total of 2,612 keywords, according to SEM Rush.

This graph shows the organic keywords trend.

As of January 2023, they have 246 keywords on the first page and are ranking for 5,277 keyword total.

Overall performance table showing improvements

From a local perspective, you can see when looking at YOY the campaign overall has made great improvements across all locations. A 97% increase in direct quires, a 112.3% increase in discovery queries, a 133.2% increase in map views and much more.

Amplify Your Online Visibility with a Trusted Team

You don’t have to be a B2C business like Aqua Rec’s to win long-term results. Here at Big Leap, our team has proudly served a wide variety of industries for over a decade. With a relationship rooted in transparency and high-quality services, we can help your business gain the visibility and profitable connections you deserve. 

If you’d like to see what our team of digital marketers can do for you, reach out to us, and we’ll get you set up with a free strategy session.

More Case Studies

alphagraphics logo
Content Marketing
venafi logo
SEO Marketing

Let's Begin Your Success Story.

If you’re searching for an SEO firm capable of providing exceptional eCommerce marketing, you’ll find exactly what you’re looking for with Big Leap. We think outside the box, push beyond the endgame, and lay a reliable foundation for sustainable business growth.

Drop us a line in the form below or call one of our specialists to find out exactly what we can do to promote your online store and elevate your brand to new heights.

Let’s Talk About You.