Project Overview
1,431%
Increase in Site Impressions
6,694
Increase in Keyword Positions
20%
Increase in Traffic
| Website | https://www.corebt.com/ |
| Industry | Information Technology & Services |
| Value Provided | Newly optimized site & improvement in organic traffic |
Project Overview
At Big Leap, we’re always highlighting the value of building a holistic marketing strategy. If you’re still trying to figure out what that might look like for your business, look no further.
CORE—a payments and customer engagement software company—approached Big Leap in 2021 to maximize their digital footprint. Their site was outdated, and they didn’t have much experience with digital marketing. So CORE partnered with our team to launch a new site with a robust SEO and content backbone.
Though the design budget was minimal, Big Leap stayed grounded in strategy and the user experience to launch an optimized website. With the right technical SEO, content marketing, and CRO strategies, CORE and Big Leap built a holistic marketing campaign that earned our client a 1,431% boost in site impressions and more.
Our Strategy
Our Strategy
Launching a new site was an all-hands-on-deck experience. Big Leap’s SEO, content marketing, CRO, and web development teams worked together to expand CORE’s visibility exponentially.
Robust Sitemap
We kicked off the campaign building out a robust sitemap, which involved:
- Identifying what new pages and content we needed
- Mapping out all pages that needed to be redirected to the new site
- Collaborating with Big Leap’s web development team to optimize technical SEO site elements such as site speed and structure—this would ensure we were laying the groundwork for generating organic growth
Content Marketing
You can have the greatest products and services mankind has ever built, but the reality is, no one’s actually going to care unless you convince them. You need credible, authoritative content that resonates with your target audience. And this is exactly what we focused on next with CORE’s content.
In total, we wrote 17 pieces of content that comprised landing pages and high-quality blog posts.
Landing Pages
Our client mainly serves clients in three different industries—government, healthcare, and higher education. Big Leap’s content marketing and SEO teams focused on creating landing pages specific to each of those audiences.
The goal was to ensure CORE was covering all of their audience’s key questions and providing a seamless user experience.
High-Quality Blog Posts
Using industry and competitor analysis, our SEO and content marketing teams then focused on producing new, high-quality blog content to boost the site’s authority, ranking, and backlinks.
These content pieces would fill the gaps in their customer journey with relevant and authoritative content.
We also SEO-optimized roughly 30 pages of existing content to weave in relevant keywords and boost CORE’S visibility on the web.
Looking Ahead: Refining the Buying Journey
While we’ve been able to take CORE’s content to better heights, the Big Leap team is currently working on taking their content marketing efforts a step further.
Our team is fine-tuning the client’s buying journey by using:
- Marketing automation (MA) to analyze CORE’s existing email campaigns and identify potential ways to improve them
- Paid Advertising to launch social retargeting and interstitial ads
- Conversion Rate Optimization (CRO) to make the necessary landing page optimizations based on performance
The goal in taking this holistic approach is to identify returning vs. new visitors so we can:
- Personalize the buying journey more (e.g. recommending specific content based on what stage users are in the marketing funnel)
- Nurture existing leads
- Reach new and more varied audiences
This was a tough one to dive into as we were working with very strict deadlines for a site launch while sunsetting the old site. However, we were able to deliver a website that both thrilled the client and is already growing significantly into an organic success.
Results
The Results
By revamping CORE’s site with the right technical and creative strategies, our client achieved significant improvements in their digital footprint:
1. CORE’s site impressions increased by 1,431%.
2. CORE earned 6,694 keyword position increases on Google.
3. CORE’s traffic increased by 20% quarter over quarter.
By creating a healthy organic traffic foundation, our team has been able to pivot the campaign more towards targeted lead acquisition and nurturing strategies.
Build a Holistic Marketing Strategy with Big Leap
This CORE campaign is a pivotal example of the value a holistic marketing strategy can provide. Big Leap had the pleasure of applying our web dev, content, CRO, marketing automation, and paid advertising expertise to bolster our client’s online visibility and finetune their buying journey.
For more information on what our team can do for you, check out our case studies page today.
Here’s the thing about our SEO agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.
You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.
