From there, we looked at the top hashtag posts to discover people who had a relatively considerable Instagram following (2K – 10K followers) and reached out to these influencers about InvoSpa’s campaign.
With a roster of influencers ready to go, our social media experts created a different theme for each giveaway. The objective was to use a theme that aligned with each influencer’s area of expertise (e.g. keto diet, fitness, etc.) while staying true to InvoSpa’s brand.
We provided the influencers with relevant captions and graphics that adhered to Instagram’s legal standards for giveaways. These visuals and themes would create a cohesive user experience as followers jumped from the influencer’s page to InvoSpa’s.
On top of having influencers share the giveaway posts, respond to comments, and get their followers excited, Big Leap also worked on spreading the word of this giveaway across social media pages.
For example, we shared the giveaway post on relevant Facebook groups and commented on Instagram posts related to giveaway, massage, or self-care topics.