WHAT IS EMAIL MARKETING?
THE HARD TRUTH ABOUT EMAIL MARKETING
There are so many benefits to email marketing, they’re almost difficult to count. It can turn stagnant customer outreach programs into flourishing business assets. With the right organization, automation, and flows put in place, you can launch your customer outreach and lead generation through the roof.
But enough words, we’ll let the numbers do the talking:
For every $1 spent on email marketing, you can expect a $42 return (DMA).
60% of online shoppers return to websites after receiving an email about their abandoned shopping cart (Salesforce).
On average, 80% of people will open a welcome email from your brand—more than most other types of emails (GetResponse).
Personalized subject lines can produce a 50% higher open rate for your emails (Data Axle).
IS EMAIL MARKETING YOUR SOLUTION?
Email marketing is a solution everyone should get behind. But if you answer “yes” to any of the below questions, you need to adopt an email marketing strategy ASAP:
EMAIL MARKETING STRATEGIES THAT DELIVER
Sure, email marketing is great, but where do you start? What tools should you use to make the most of this strategy? With Big Leap’s email marketing services, you won’t have to worry about any of that.
Automation is a win-win situation—you don’t have to manually send every email and you can send out your messages the second they are relevant to your audience.
There are several triggers we can set up that will send an email directly to your customers once a certain action is completed. Did they just buy a product? We’ll send them a thank you email. Did they leave the website with a full shopping cart? We’ll send them an email to remind them to check out.
The possibilities don’t end there—from welcome campaigns to customer win-back campaigns, Big Leap has an automated solution for virtually every scenario.
What’s working in your emails and what isn’t? We’ll help you find out by establishing the right variations with A/B testing. Discover the right voice, tone, and style that’ll build trust and help move leads flow down the funnel.
Thanks to the huge swaths of data email marketing offers, we can narrow down your audience to the nitty-gritty.
For every campaign, no matter the scope, we’ll flesh out your objectives and vision. Whether you’re promoting a specific product or just trying to get the word out about your brand, we’ll craft the ideal message and send it to the right people.
Email marketing for eCommerce platforms is essential. For every person that navigates to your eCommerce site and/or buys a product, their information will automatically be tracked in a list. We’ll use this list to keep track of your audience and target them in any future campaigns.
You get a lot of information from your eCommerce shoppers, particularly basic demographic information and shopping history. The best email marketing agencies leverage this information to your advantage.
Say you want to promote a new product that complements another product. We’ll go into your lists, segment them by who bought that complementary product within the last few months, and narrow down your target to just a slice of your audience. If you’re like our other clients, you may generate thousands of dollars from this single email blast.
How have your campaigns performed? What revenue generation can be attributed to which campaigns? All of this and more can be determined through results tracking.
By taking a close look at how your campaigns perform, we can help you make data-informed decisions on how you should improve your campaign strategies in the future.
POWER-UP WITH EMAIL MARKETING
Your company stands to gain major revenue from email marketing, but it’s easier said than done. There are a lot of moving parts to this strategy that are hard to wrangle for a complete newbie. Instead, take advantage of the expertise found at Big Leap.
Call us, shoot us an email, or set up a tee time. We’ll meet you wherever you are.