HOW WE INCREASED ORGANIC TRAFFIC AT 230%
+300 services locations
Company - Public (EXR)
Increase leads by getting more qualified organic traffic.
The company was previously underwhelmed by the performance of their local websites and limited online visibility. Each location has its own dedicated website. Their goal was to increase leads by getting more qualified organic traffic.
Big Leap was given the opportunity to run a pilot program for 10 locations. After auditing these 10 locations 3 areas for improvement were identified.
- Site Authority (Lack of quality backlinks)
- Technical Site Issues (Un-wanted noindex tags, inaccurate canonical tags, and other site issues.)
- Duplicate Content (The same or similar content being shared by many of the Honest1 websites)
To address these issues Big leap provided a plan to address each issue:
- Build quality backlinks (including local citations) for each of the 10 websites.
- Send specific recommendations to fix the problems caused by un-wanted noindex tags, inaccurate canoni
cal tags, and other site issues.
- Create new unique content for key pages on each website.