HOW WE INCREASED ORGANIC TRAFFIC AT 230%

THE PROJECT

WEBSITE

www.honest-1.com

COMPANY SIZE

+300 services locations

BUSINESS TYPE

Company - Public (EXR)

PROJECT GOALS

Increase leads by getting more qualified organic traffic.

The company was previously underwhelmed by the performance of their local websites and limited online visibility. Each location has its own dedicated website. Their goal was to increase leads by getting more qualified organic traffic.

Big Leap was given the opportunity to run a pilot program for 10 locations. After auditing these 10 locations 3 areas for improvement were identified.

  1.  Site Authority (Lack of quality backlinks)
  2. Technical Site Issues (Un-wanted noindex tags, inaccurate canonical tags, and other site issues.)
  3. Duplicate Content (The same or similar content being shared by many of the Honest1 websites)

To address these issues Big leap provided a plan to address each issue:

  1. Build quality backlinks (including local citations) for each of the 10 websites.
  2. Send specific recommendations to fix the problems caused by un-wanted noindex tags, inaccurate canoni
    cal tags, and other site issues.
  3. Create new unique content for key pages on each website.

THE STRATEGY & RESULTS

An incredible 230% increase in organic traffic YoY for the 10 locations in our pilot program!

Before any technical fixes were made Big Leap began building authority through backlinks and we saw tremendous results. From this effort alone, all 10 websites improved in rankings and started ranking for new keywords. After fixing the technical issues and allowing search engines to crawl even more pages the results were even more impressive. Finally, once the new content was added we saw the most impressive results of all.

Specific ranking improvements can be seen here: https://drive.google.com/drive/folders/16Ubqy6liNSfbB6u1QjFmp6fqf4n3v_37

CONTACT US

CALL US AT
(801) 317-8798
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