Social media is a communication tool that brings people together. However, it seems that often social media can cause more harm than good, especially when it involves your personal or professional brand and reputation.
This is where the best brands (personal and corporate) have learned to use social media not as a form of advertising and promotion, but as a tool to manage customer perceptions about their brand.
The first rule of social media is to listen. And yet this seems to be an area where many people and organizations miss out on some of the most crucial data in the marketing world; what your customers want. What is the point in spending time, money, resources planning your posts for your audience, when its content that they don’t actually want? There is not much point, and it’s a waste of time. As Jehan Hamedi said in an article he wrote for dmnews.com, “I propose that..social media