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Social
Media

Big Leap Social Media Marketing builds your search engine rankings, gives you a platform for promoting content, and helps crowd out negative press in your search results. We give you the ability to interact in a meaningful way with your customers and collect valuable feedback in the process.
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THE PURPOSE OF SOCIAL MEDIA MARKETING

Social media is critical to effective digital marketing. Over 80% of Americans use social media in one or more of its various forms, and it’s expected there will be 2.77 billion social media users by 2019. With so many people using social media everyday, your business is digitally invisible if you don’t have a profile somewhere. You can’t afford to leave such a large potential audience remain untapped.

SOCIAL MEDIA PROCESS

We believe that social media analytics are key to creating a solid strategy. Measuring new followers isn’t enough. Thanks to social media's various reporting tools, we can keep track of what type of content works best, who your audience is, and so much more.

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How Social Media Benefits Your Business

Incorporating social media into your digital marketing strategy provides multiple benefits in several different areas. Here are a few of the biggest ones:

SEARCH ENGINE RESULTS

First and foremost, creating social media profiles increases your chances to be found by a web search. That’s because, among other reasons, social media sites are large brands, so profiles on their sites frequently rank in the top ten search results. What’s more, you’ll come up on internal searches performed on a give platform if you have a profile on that site. Bottom line—the more high-ranking pages you can put your company’s name on, the more likely you are to be found.

CONTENT MARKETING

The most engaging content in the world can’t help your business if no one ever sees it. Social media platforms are excellent distribution channels—posting your content puts it in a place where people visit frequently (even daily, in some cases). Best of all, if you build an audience that follows you regularly, they’ll be receiving notifications each time you post something new. It’s hard to beat that kind of publicity.

REPUTATION MANAGEMENT

If misinformation and slander is stealing your web traffic, building up social media profiles is a good way to drown it out. Social media sites rank well on search results, so they have a high chance of outranking the negative content, and they provide positive avenues for potential customers to learn more about your company.

CUSTOMER FEEDBACK

It’s difficult to succeed in business without evaluating your own performance every so often, and one of the most effective ways to measure how well you’re serving your customers is to collect customer feedback. Platforms like Facebook make collecting feedback easy, as customers can comment, review, and leave a rating for your business. It’s an easy way to determine where your team can improve, and it’s free.

CUSTOMER ENGAGEMENT

Social media does more than provide a space for your customers to tell you what you’re doing wrong. It gives you a chance to interact with customers, to respond to both their compliments and concerns, and to get them excited about your business. As you connect with them, and they share and respond to the content you post, customer engagement will increase.

BRAND AWARENESS

Sometimes the hardest part of growing a business is making sure potential customers know that you exist in the first place. In this context, social media functions like community bulletin boards, allowing you to put your name out where everyone can see it. The more places you can display your name online, the more likely you are to be found in relevant search results, leading to more traffic, and more customers.

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Social Media Channels

With so many different social media channels and platforms, there’s just not enough time in the day to keep up with them all. Your valuable time is best spent identifying the platforms are used by your target audience, and focusing on the social media channels that help you reach them.

Facebook

Facebook is home to a multitude of content formats, facilitating everything from short status updates to longform text, and visual content to podcasts. It also has the widest coverage as far as demographics, meaning you can catch just about any audience using this channel.

Who should use the channel?
  • Businesses with a target audience between the ages of 25 and 55
  • Businesses looking to prove they are about more than just making money
  • Businesses looking to create a loyal following, and interact with their audience
  • Businesses who need a website, but don’t have the budget yet to build their own

Twitter

Twitter might be considered the “pulse” of the internet, providing the most up-to-date information from individuals, brands, and news outlets. For those wanting to be top-of-mind with their audience, this is the tool to use.

Who should use the channel?
  • Businesses targeting audiences under the age of 50
  • Businesses targeting urban or suburban demographics
  • Businesses concerned with sharing immediate, up-to-date information
  • Businesses that can provide frequent, succinct updates

LinkedIn

In essence, LinkedIn is Facebook designed to accrue business contacts. It’s a social network intended to help individuals find jobs, and companies find candidates.

Who should use the channel?
  • B2B companies
  • Businesses that want to post content that establishes them as an expert in their field
  • Businesses targeting audiences that are:
    • - College educated
    • - Above the age of 30
    • - Earning more than $50K a year
  • Businesses who need a website, but don’t have the budget yet to build their own

Instagram

Instagram is a content sharing website, featuring primarily visual content (with an emphasis on static images). Behind Facebook, it’s the most frequently used social media platform, with 59% of users checking it daily. As a lead generation tool, however, it’s less effective than other channels.

Who should use the channel?
  • Businesses that prefer to show, rather than tell
  • Businesses targeting audiences of suburban and urban users between the ages of 18 and 29
  • Businesses with an established audience that want to further build their brand

Pinterest

Pinterest is a content curation platform that focuses primarily on images. Its users plan purchases from the content they find there, so it’s an effective tool if you want to drive sales.

Who should use the channel?
  • Business targeting women between the ages of 18 and 50
  • Businesses in the top three Pinterest purchase categories:
    • - Clothing/apparel
    • - Jewelry, handbags and accessories
    • - Art, art supplies, and hobbies
  • Businesses marketing products that inspire  beautiful images

Google+

Google+ boasts monthly visits from 22% of online adults and 70% of brands have a presence on the site. However, those who do use the site tend to be devoted to a specific niche interest, so usefulness will vary wildly business to business.

Who should use the channel?
  • Businesses targeting photographers, bread lovers, and board game enthusiasts
  • Businesses targeting specific fandoms, such as Harry Potter or Lady Gaga fans

YouTube

YouTube services over one billion users, with 62% of them being men. Youtube is used to watch nearly 5 billion videos daily, with 300 hours of new content being added each minute. As far as business applications, it’s perfect for instructional videos, creative ads, interviews, vlogs, and more.

Who should use the channel?
  • Businesses capable of creating compelling, engaging video content
  • Businesses whose industry benefits from explanations, demonstrations, and how-tos
  • Businesses targeting men between the ages of 25 and 54
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CORE FOUR

Four Fundamental Services to Ensure Success
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SEO

Big Leap SEO focuses on the fundamentals in order to create an organic search strategy that is results driven and builds a foundation for future success. Through analytics, content, and reputation management, we work to increase organic traffic to your site.

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SOCIAL MEDIA

Big Leap Social Media marketing builds your search engine rankings, gives you a platform for promoting content, and gives you the ability to interact in a meaningful way with your customers to collect valuable feedback.

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CONTENT MARKETING

Big Leap Content Marketing uses text, audio, and visual content to engage your audience and promotes sales for your business. Content marketing seeks to create a loyal audience of potential customers by offering something that entertains or meets a need.

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MARKETING AUTOMATION

Big Leap Marketing Automation allows you to talk directly to your clients and customers in real-time and with real answers. We help you manage, plan, measure and coordinate your marketing efforts.

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