Without marketing, your company’s growth would grind to a halt. You know you should develop new marketing messages to attract customers. You know you need to stay in touch with your loyal and potential customers. But it can be so frustrating and time-consuming to do it right.

Marketing automation takes away all of the repetitive work in marketing and lets a system do the work for you. By automating your processes, you can increase customer engagement, improve conversion rates, lower costs and drive up revenue. 

Here are 4 ways automation can help lower costs and increase revenue.

1. Sends Timely Emails

The most basic way marketing automation can help is through automated emails.

Rather than manually sending emails whenever a customer signs up for a mail list, purchases a product, or leaves something in their online shopping cart without checking out, you can automatically have your system send an email for you. This takes the monotonous responsibility of sending out emails and frees up your time for other valuable tasks. It also helps improve customer engagement by sending the right messages to the right people at the right time. 

Automating emails in relationship to triggered events like a customer signing up for a loyalty program or making a purchase, have a 70.5% higher open rate, and a staggering 152% higher click-through rate. The best part: email marketing has an ROI of 42:1. That means for every dollar you invest in email marketing, you can typically expect $42 in return.

2. Keeps Your Data Clean

Marketing automation isn’t just about automating how you communicate with customers, it’s also about how you treat their information. Rather than having to manually manage and clean your data as it ages, you can use automation to keep your databases clean, up-to-date and relevant. Automation can get rid of duplicates, assign values to leads, segment lists based on a set criteria and much more.

An estimated 32% of data is inaccurate. This can lead to wasted resources, lost productivity, or marketing and communications efforts that yield no returns. All things combined, messy date leads to an estimated 27% wasted revenue. 

Having a clean database allows the rest of your automated marketing program to shine. A well-maintained database of customer information helps improve customer loyalty, retention, and conversion rates. 

3. Speeds Up Sales Communication

Your sales sequence is the normal rhythm of sales touchpoints that helps a qualified lead turn into a valued customer. While each company’s sequence is unique to their brand, it can include everything from phone calls, emails, direct messages on social media, and SMS messages. 

When the full sales sequence is used, it can be a powerful tool to help convert customers. The only problem is it can become overwhelming to manage multiple customers in different phases of the funnel at the same time.

Marketing automation software from companies like HubSpot takes away the worry of manually managing the sales sequence and ensures every lead will receive the same amount of time and attention. 

This will set up your sales team to success by improving response times and increasing your conversion rates. After all, companies that respond to leads within five minutes are over four times more likely to qualify a lead than if they wait for ten minutes. 

4. Delivers Consistent Social Media Posts

Social networks are an invaluable tool for marketing and engaging with your customers. Unfortunately, managing social media can seem to take forever if you’re doing it manually. 

By integrating marketing automation with social media, you are able to arrange and establish a consistent plan of attack weeks, or even months, ahead. This increases the power and efficiency of your social media marketing efforts. Rather than struggle to create content every day, you can create a calendar, schedule posts and rest easy knowing you’re all set to go. On top of that, you can manage multiple social platforms at the same time. 

Why does this matter? One of social media’s greatest strengths is the ability to engage with potential customers. 64% of customers expect a response within an hour, and 80% expect a response within a day. Marketing automation integrated with social media can help your company response in a timely manner, which helps customers feel heard, increases satisfaction and drives up conversion rates. 

BigLeap Marketing Automation

You don’t have to do it yourself. As a HubSpot Gold member, we are experts in automating your marketing processes. Contact Big Leap today to see how our marketing automation specialists can make your life easier and help your bottom line. 

Adam Walters
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