Is 2020 going to make or break your business?
We’re not even halfway through the year, and it seems Covid-19 is not only testing the strength of your company, but our economy as a whole.
With this virus spreading like wildfire, shutting down establishments and burning up all the toilet paper, many business owners are finding that the effects of Covid-19 are weighing in on every decision — such as, should I hold off on marketing?
While Big Leap certainly can’t solve the toilet paper shortage or entertain your quarantined kids, we can provide you with some helpful insight on what to do with your business marketing over the coming months.
Should I Hold Off on Marketing During Covid-19?
We understand the situation you’re in, but now is not the time to decrease brand visibility. With more and more consumers choosing to stay home instead of visiting establishments in person, staying in front of your target audience is more important now than ever. Here are just 3 worthy benefits you stand to gain from marketing your business during the Coronavirus.
1. Rare Opportunities
In times like these, you can often count on competitors to put their marketing on hold — it’s just one more thing to clear from their plate, another burden they’re too stressed and overwhelmed to deal with. What does this mean for you?
Valuable digital real estate just opened up, and it’s easier to grab than ever!
With your competitors stepping off the stage, you have the rare opportunity to steal the spotlight with minimal effort. This applies to paid ads on Google or social media, pay-to-play listings, and even your organic ranking in search results.
2. Unique Insight
Everyone knows that micromarketing (or tailoring your messaging to speak directly to the individual) is far more effective than generic campaigns. Unfortunately, it’s not always easy to craft a message that can really hit home for the vast majority of your target audience.
In this case, micromarketing has never been easier. The effects of Covid-19 are no secret. You know exactly what your target audience is going through, which empowers you to develop marketing campaigns that can really resonate.
3. The Perfect Podium
With everything that’s going on, now is the perfect time to showcase your brand’s generosity and philanthropic spirit. Find ways to provide support and relief with discounted offers, special promotions, and customer care that goes above and beyond the standard.
Be the brand that offered a helping hand and you’ll likely emerge from this situation with some very loyal new customers.