In the startup world, where resources are stretched paper-thin and everyone wears ten hats, it’s common to hear founders say they don’t have time to focus on SEO (Search Engine Optimization). It’s too expensive, too competitive, and takes too long to generate results. But in such a competitive space, every advantage counts. Focusing a bit of energy on optimizing your online presence is an investment worth making.
Not convinced yet? These 5 reasons might change your mind:
- SEO broadens your reach and audience.
- SEO establishes your voice and authority.
- SEO generates conversation about and interest in your startup.
- SEO increases traffic to your website.
- SEO improves brand awareness.
Read more about how to help your startup thrive
10 SEO Strategies for Startups on a Budget
Now that you’re slightly intrigued, here are 10 simple strategies to start implementing right away. With a bit of effort and a careful watch, SEO has the potential to take your business to the next level.
1. Conduct Keyword Research
Keyword research is one of the most critical pieces of a successful SEO strategy. It allows you to discover exactly what potential customers are searching for. Once you know what words and phrases they’re using, you can create new content or improve existing content to rank for those keywords and beat out the competition.
First, use a research tool like SEMRush to see which keywords you’re already ranking for. Simply enter your URL in the Domain Overview tool to get a list of words that are already bringing traffic to your site.
Image source: SEMRush
Next, enter your competitors’ URLs into the Domain Overview tool to see what keywords they’re ranking for. This will give you a list of new words you may consider going after to gain additional business. Further, don’t forget to click on the top keywords to see a list of similar words you could try ranking for.
Image source: SEMRush
Now that you’ve finished compiling your list, it’s time to start incorporating keywords into your content, titles, metadata, alt text, and URLs. Just make sure you don’t overdo it, or you could be penalized for keyword stuffing!
2. Complete a Content Audit
A content audit is a comprehensive look at all of the content that already exists on your website and a list of improvements that need to be made. Don’t be intimidated by the word “audit.” This can be as simple as a spreadsheet with what you’ve published, along with the page URL, meta description, page title, word count, type of content (a blog post, ebook, whitepaper, etc), and the current condition of the content.
The “condition of the content” field is where you’ll decide whether each piece of content is still usable. Does it need an update or should it be deleted altogether? A few examples of conditions include “new,” “evergreen,” “off-topic,” “out-of-date,” and “reusable.”
When your content audit is complete, you’ll have a great idea of how and where to start making improvements.