Capturing leads is complicated. You have to create a strategy that revolves around expert web design and an outstanding SEO plan to propel your website to the top of search result pages. But getting visitors to your website isn’t enough. Sometimes they come and go without making the jump to a conversion.
Elite OPS, a fulfillment company specializing in packaging and kitting services, had a hard time keeping their leads where they wanted them. Some of their webpages were getting a lot of traffic but seeing very little conversions from those visits. This was particularly concerning as they were in the middle of opening up a new assembly location in Atlanta, Georgia.
Elite OPS was already a client of ours in 2016 where we primarily helped them with SEO. But this time, our client needed help gaining visibility for their new location and help with a robust conversion rate optimization (CRO) strategy. So in 2020, Elite OPS approached us for guidance on shaking up their keyword strategy and taking a closer look at their website’s conversion performance.
Find out how this added focus led Elite OPS to improve their overall site traffic, boost their conversion rates by over 45% and drastically increase their keyword rankings.