Seeing your website surge with traffic is pure bliss. Whether it’s because your blog post has gone viral on social media or you’re number one on the SERP, being digitally popular is just *chef’s kiss*.
It’s all flowers and butterflies until you log into your analytics account to discover that your conversion rates are discouragingly low. Disappointment creeps in, as you realize that your potential customers are mere observers rather than avid participants in your business. So what’s wrong with your campaign?
The truth is, getting organic traffic through target keywords alone won’t get you more revenue. SEO is just one part of the equation; you need conversion rate optimization (CRO) to actually reel in leads and revenue.
Read more about the importance of CRO for your company:
Many people, unfortunately, overlook the dynamic kinship that SEO and CRO carry, and this is why Big Leap now proudly offers CRO services. We understand that SEO alone isn’t going to cut it—adding a robust CRO strategy to your SEO campaign is critical in harnessing the true powers of the web. So keep reading, as we jump into all the fine details below.
What Is SEO?
SEO is about gaining visibility online. In your SEO campaign, you might have an extensive keyword and competitor analysis along with content optimization to be better ranked by search engines. It helps heighten the quality and quantity of your traffic through organic search engine results.
Overall, SEO requires long-term, customized tactics to achieve sustainable business growth. And part of attaining lasting results isn’t just about getting more people to visit your site—it’s about bringing in qualified leads. After all, what is great traffic if they’re not feeding your bottom line?
What Is CRO?
CRO is a strategy that aims to craft on-site experiences to increase conversions and feed that bottom line. Many people often associate CRO with monetary goals. And though it does aim to bring in revenue for your business, CRO involves a comprehensive process of analyzing site visitor behavior to minimize problems for your potential customers.
It’s essential to design a seamless digital experience, so your target customers can easily take the actions that you want them to take. Whether it’s signing up for your newsletter, claiming a free audit, or purchasing your product, these processes need to be mapped out vigilantly on your site.
Websites don’t simply house content—they should serve as interactive platforms where audiences are encouraged to actively engage with your brand, voice, and services. This is the heart and soul of CRO, and in order to kick off such participation, SEO is required. Therefore, SEO and CRO go hand-in-hand.
SEO & CRO: A Complementary Relationship
Like many things in life, going solo at something doesn’t always help you reach your fullest potential. Sometimes, you need someone beside you to push and guide you towards greatness.
The same concept applies to SEO and CRO—one provides resources while the other optimizes these resources into actual returns. With a solid SEO strategy and a precisely designed website through CRO efforts, you’ll have:
- A lower bounce rate.
- More clicks/interactions throughout the site.
- Higher conversions.
- Higher returns.
When you’re looking at the marketing funnel, SEO feeds visitors into your funnel, while CRO works to convert these people into customers. This complementary relationship will make both search engines happy and your potential customers happy.
You can call them two peas in a pod, a peanut butter and jelly sandwich, Batman and Robin, or whatever pair that tickles your fancy. The point is, like any partnership, successful alliances flourish when both sides bring unique and complementary characteristics to the table. In order to reap the full returns for your business, you need to coat your SEO campaign with a solid CRO strategy to make it truly shine and set yourself apart.