Improvement in Social Media Engagement and Brand Recognition
Social media marketing is crucial for nurturing awareness around your brand and business. But when you’re a tax relief business looking after the financial well-being of all your clients, how do you find the time to build profitable relationships online?
Instant Tax Solutions was faced with this hurdle. Committed to providing services that instill integrity and reassurance in their clients, Instant Tax Solution wanted to convey these values through their social media presence, but they lacked the time and the knowledge to do so. That’s why in 2020, they approached Big Leap for guidance on crafting a results-driven social media marketing strategy.
Through our partnership, our team bolstered Instant Tax Solutions’ visibility and engagement on their social platforms and helped them boost their Facebook following by over 200%. Keep reading for all the details behind the tactics our social media strategists used, and be sure to contact Big Leap to see how we can enhance your digital marketing efforts.
Our social media experts aimed to augment Instant Tax Solutions’ brand as a trusted source of information. To get more eyes on the business, we focused on creating a consistent social calendar, ads, and a page likes campaign on their Facebook channel.
Consistent Social Media Calendar
Our client was posting content only a handful of times a year, so our social media strategists sought to change this. We started by building out a month-long content calendar, aiming to post consistently on their Facebook page. And of course, the question then became what to post.
To map this out, we focused on providing content that would aim to do three things: showcase their services, convey who they are, and be of value to their audience. These goals were soon manifested through helpful resources like client reviews, links to their website, employee spotlights, and useful tips through visually-appealing graphics.
By closely monitoring each content’s performance, we found that the employee spotlights were garnering the greatest engagement. So our social media experts focused on crafting more of this content to get more eyes on Instant Tax Solutions’ social content and brand.
To take advantage of the opportunities social platforms provide, our team looked into another vital component for our client—Facebook ads.
We experimented with a variety of ads that targeted individuals interested in government debt, tax advisors, and the IRS. Moreover, we tailored these ads to direct all social traffic to a specific landing page. This would not only get people interested and engaged in our client’s brand, but it would also generate awareness around their premier services.
Page Likes Campaign
Our team wanted to help Instant Tax Solutions grow an online community built on trust. So we established a page likes campaign to encourage people to follow Instant Tax Solutions’ Facebook page. Knowing we had only two to three seconds to capture someone’s attention before they kept scrolling, our team kept the ad copy short and simple. Moreover, we used images of Instant Tax Solutions’ employees to illuminate the genuine people behind the business.
“In only a couple months Big Leap has shown great strides in getting our business name out there on social media. Most importantly has been the constant communication throughout the process about what is going on, what the next steps are, and how the results look.”
— Ian, one of the founders of Instant Tax Solutions
With Big Leap’s social media expertise, Instant Tax Solutions was able to grow its social reach and engagement. In the two months of our partnership, they’ve won a total of 384,000 Facebook impressions.
By incorporating a robust Facebook ads campaign, we were able to target a wider audience and direct over 2,000 interested individuals to our client’s landing page.
And finally, we helped Instant Tax Solutions build a genuine online community with their number of Facebook followers increasing by 214.7%.
Though we’re still in the early stages of our partnership with Instant Tax Solutions, we’ve already seen significant results. We look forward to seeing their social media presence evolve, as we continue to learn and grow together.
Gain Valuable Connections with Big Leap
If you’re struggling to gain profitable connections in the digital space, Big Leap can change that. Our social media experts can help you build an active presence across multiple platforms and generate the recognition and interest you deserve. Be sure to contact us to find out the unique strategies we can create for you and see if we’re the right fit for your marketing goals.
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Drop us a line in the form below or call one of our specialists to find out exactly what we can do to promote your online store and elevate your brand to new heights.