Our social media experts aimed to augment Instant Tax Solutions’ brand as a trusted source of information. To get more eyes on the business, we focused on creating a consistent social calendar, ads, and a page likes campaign on their Facebook channel.
Consistent Social Media Calendar
Our client was posting content only a handful of times a year, so our social media strategists sought to change this. We started by building out a month-long content calendar, aiming to post consistently on their Facebook page. And of course, the question then became what to post.
To map this out, we focused on providing content that would aim to do three things: showcase their services, convey who they are, and be of value to their audience. These goals were soon manifested through helpful resources like client reviews, links to their website, employee spotlights, and useful tips through visually-appealing graphics.
By closely monitoring each content’s performance, we found that the employee spotlights were garnering the greatest engagement. So our social media experts focused on crafting more of this content to get more eyes on Instant Tax Solutions’ social content and brand.