SEO Tips for an Ecommerce Site


Getting sales from your own site is becoming a harder feat every day. With easier platforms to sale on like Amazon, Etsy, Ebay, etc. your sales on your companies site may dwindle.

So the question is, how do you keep the audience engaged on your site? How do you make it so they don’t go back and forth to other sites to find better prices? Are you losing customers because of resellers and offering free or better shipping?

Below are some of our favorite tips on how to enhance your own Ecommerce site to compete with the big boys. And if nothing more, to keep your users from going to the big boys to buy.

Performance

  1. One Site, One Vision –  Two websites will have a similarly self-defeating effect. It’s a simple concept: If you compete against your own online presence, you won’t be able to beat (or compete) your single website competitors. – Michael (sell.lovingly.com)
  1. SEO friendly platform – Do your research and ensure that whichever platform you choose is optimizable for your SEO strategy and seamlessly lets you create new pages for keywords you’re focusing on.  – Ally (www.woofsigns.com)
  1. Clear website structure –  Include useful and optimized internal links are imperative for Search engines to understand your website better (therefore ranking you better), and for users to be able to navigate your categories and products easily. – Cecilia (passion.digital)
  1. Site speed – We all know site speed is a ranking factor. But for E-commerce websites is even more important as the traffic directly becomes revenue. If your products don’t load fast both in desktop and mobile, your customers will go somewhere else.
  1. Optimize your images – It probably goes without saying that high-quality images of your product are crucial to the customer experience on your website, but it also can play a significant role in search engine performance and visibility. – Greg (www.theraspecs.com)

Content

  1. Do your keyword research – Leverage Google Search Console and tools like Moz and SEMrush to find keywords with the most traffic in your category. Ensure that your landing pages and product pages are appropriately optimized towards these keywords. 
  1. Use long tail keywords – Long tail keywords are easier to rank than general keywords, and they give you the opportunity to rank for lots of shorter keywords too at the same time. – Gregory (www.yourparkingspace.co.uk)
  1. Write for the consumer. Keyword heavy meta titles and descriptions don’t work if they aren’t legible. People want to click on a search result that intrigues them, not an unreadable keyword mess. – Andrew (sellerschoice.agency)
  1. Preventing content duplication – Canonical tags will allow different URLs for the same product to not compete with one another. You need to tell the search engine which version of the product page you want to show.” – Brittany (chhlin.com)
  1.  Create a buyer’s guide –  Create a guide that helps customers choose the best product for their specific needs. We create a series of questions as headings within the buyer’s guide(s) and answers to those questions. – Dave (StoreCoach.com)

Trust

  1. Trust badges – There are some good case studies on trust badges that show their ability to increase trust, sales, and conversions, if you are not testing them, you are losing out. – Ramon (www.nationalairwarehouse.com)
  1. Incorporate Reviews on Product Pages – Customer reviews will naturally use many of your target keywords for specific products, so include those reviews directly on product or category pages to optimize for those terms. – Stuart (www.vitamedica.com)
  1. Choose your partners wisely – You can use tools like Moz and SEMrush to understand the domain authority that a site has, you’ll want to choose partners whose domain authority is higher than your own. You also want to ensure that when they link back to you, that it does not have a ‘no-follow’ tag. – Ally 
  1. Google My Business – Give consumers the basics: The business Name, Address, Phone number and, website address. When people search for a local business, one of the first things they see is the “local pack” on the search results page.
  2. Supporting documents & expert advice – This one is missed by a good majority of websites. A marketer can create “expert advice” pages that the product page links to. Each one of these advice pages should then link back to the product page within the content. This creates mini-silos of inner-site authority. Be sure to avoid keyword cannibalization and duplicate content.  – Matthew (www.matthewpost.com)

Take these ecommerce tips and use them for your SEO strategy. Start getting your sales back from the other guys.

 

Taylor Tabile
Digital Marketing Specialist

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