CONQUER 2021

We don’t need to tell you how hard 2020 was. Despite the curveballs it threw, you can still come out strong.

The key to conquering 2021 involves diving into strategy to uncover long-term opportunities.
You can do this in these 3 effective steps:

Budgeting

Competitive Analysis

The best part…each of the above steps comes with FREE resources and tools to help you plan right for 2021.

GET YOUR BUDGET IN ORDER

CONSUMER PACKAGED GOODS

24%
9.1%

TECH/ SOFTWARE/ BIOTECH

15%
9.7%

MINING/ CONSTRUCTION

13%
3%

EDUCATION

11%
12%

RETAIL WHOLESALE

10%
4.4%

TRANSPORTATION

8%
8.5%

MARKETING BUDGET

MARKETING SPEND AS % OF REVENUE

First things first—what’s your 2021 marketing budget looking like?

Even though there isn’t a one-size-fits-all approach when it comes to creating a budget, we’ve dug through
insightful industry statistics to build a customized budgeting calculator for your team.
Our free calculator tool looks at 3 factors to help you establish the right budget:

1. Your industry
2. Your revenue from last year
3. How aggressive you’d like to be (low, medium, or high)

It’ll then provide a recommended monthly digital marketing budget that’s split into different channels
(SEO, content marketing, social media, etc.).

Ready to start planning your 2021 budget?

Your Competitive Analysis Worksheet

What are your competitors up to? Whatever they’re doing, you have to do it bigger and better. Give yourself the competitive edge you need to attract and retain customers this year.

Don’t know where to start? No worries, we’ve got a competitive analysis checklist to help you stay on track.
Our worksheet walks you through 6 vital areas:

Identifying Your Competitors

Determining What Products Your Competitors Offer

Comparing Keyword Rankings

Analyzing Your Competitor’s Engagement Levels

Conducting a SWOT Analysis

How to Act on the Data You’ve Gathered

Each part provides step-by-step instructions along with helpful tools to gather insightful data. So what are you waiting for? Gear up and stay miles ahead of the competition.

CREATE A KILLER SEO PLAN

SEO should never be an afterthought.

In a Databox survey, 70% of respondents said SEO is better than PPC methods for generating sales.

There are 79,000 searches per second on Google. Are you showing up for relevant searches?

SEO leads have a 14.6% close rate compared to a 1.7% close rate for outbound (radio/TV ads, direct mail, etc.) leads. Ignoring SEO could have you losing leads to your competitors.

We know what you’re thinking—SEO is complicated and difficult to understand, which doesn’t make creating an SEO game plan any easier. To help demystify SEO, we’ve put together a comprehensive SEO guide that breaks the strategy down. Use this to help expand your knowledge and make smarter decisions in 2021. Here’s a preview:

What is SEO?

How SEO works?

Why SEO matters?

How long does SEO take?

SEO vs PPC

Get Started with a Free Site Audit.

Don’t let 2020 get the best of your business—expand your knowledge and get help from the right people.

At Big Leap, we’re proud to have launched customized marketing strategies for over 600 businesses like yours, and we’re not stopping there. We’re ready to pull up our sleeves and help you bounce back in 2021. So take advantage of this free site audit to get started on the right foot.