Conversion campaigns work by creating graphics that call out specific value points.
In the case of this eCommerce company, we targeted value points like “gift baskets under $100” and “buy the good stuff in bulk.” These two examples offer value to customers looking for affordable gifts and to avid bakers who go through bulk ingredients, respectively.
If we found that a campaign was doing well, we’d inject a little bit more money and extend it by a few days. This ensured we reached our audience of professional and home bakers.
Implemented More Animated Graphics
While we experimented with animated graphics for our boosted posts, we discovered they returned significantly better results than static images. For example, on Pinterest, an animated graphic we posted attracted 7,460 views and was saved 16 times. Meanwhile, a static image we posted was seen by a measly nine people. So, we moved away from static images almost completely, increasing animated graphics to be roughly 90% of our client’s Pinterest content.