Digital marketing is a fast-paced, dynamic practice. Each month we put together a quick recap of the most important digital marketing news across SEO, PPC, content marketing, and social media.
Google has rolled out a new feature called Google Posts. These posts are associated with your Google My Business account and are quite different from Google+ posts from your business page. These posts are visible from Google search results and are a fantastic way to share deals, highlight products, or drive visitors to take a specific action. Head over to GMB and give them a try!
If you’re like most brands, you’ve been investing in video marketing and utilizing those assets on social media. Facebook announced that later this year it’s going to launch a mobile app similar to YouTube’s Studio Creator that will allow creators to produce and publish content, both live and on-demand. These capabilities already exist within Facebook’s current app, but the new app promises to bring greater production capabilities such as custom stickers, video frames, and intro and outro elements. So cool!
For some time now, Gmail Sponsored Promotions have offered advertisers the opportunity to deliver highly personalized ads with keyword targeting based upon content in a user’s inbox. Google announced that it will no longer scan user’s inbox therefore eliminating some valuable targeting capabilities. AdWords will continue to offer Gmail Sponsored Promotions with an abundance of other targeting available within Google’s other advertising products.
Did we miss any big news that should be included? Let us know—reach out to us on Twitter!