To bolster this client’s brand reputation and ranking, our SEO experts spearheaded various video optimization efforts. We looked at leveling up their digital game through two strategies: extensive competitor research and meticulous video analysis.
Extensive Competitor Research to Build a Solid Roadmap
Our SEO experts knew that they were dealing with a highly competitive field and needed to identify critical advantages. We noticed this client had a lot of YouTube content, so we examined their competitors to track video trends and patterns.
Through our analysis, we discovered common types of videos that surfaced among their competitors such as review, comparison, and explanatory content. We also noticed that competitors with high rankings carried their brand names in these videos. Since this client wasn’t optimized well for both factors, our Digital Marketers used these elements to build out a solid roadmap to improve their visibility and bury negative results.
Meticulous Video Audits to Make Data-Driven Decisions
Specificity is key to winning the affection of search engines. Our Digital Marketers fleshed out a rigorous campaign process, organizing YouTube best practices into categories. These practices were each assigned a performance score along with numbers that ranked the level of effort and impact they would have on the campaign.
Using these audit points, our SEO team mapped out in-depth video recommendations, which outlined ways to rewrite keyword-rich descriptions. By integrating these optimizations, not only would our client capture more views on YouTube, but also generate higher traffic in search engines.