To further grow Nu Skin properties across the web and bolster their blog efforts, our team created a podcast series.
Each podcast would supplement a blog post and be published on the Nu Skin Soundcloud platform. Our team hired voice actors who would record the podcast episodes in Spanish, offering an additional medium users can engage with.
Content Promotion via Distributors
These quality blog posts and podcasts were advantageous to Nu Skin’s promotional efforts. Our client had additional material for their team members and customers to share on their own websites and social media pages.
These shares helped drive additional traffic to Nu Skin’s Latin America site and elevate our client’s authority in the skincare and beauty space.
Conversion Rate Optimization (CRO)
Driving traffic is great, but if your website isn’t user-friendly, your content and promotional efforts will only go so far. To fine tune areas of Nu Skin’s site in a way that would encourage the most engagement and conversions, our team leveraged conversion rate optimization (CRO) techniques.
We conducted A/B testing on the website to determine the best placement and color of Nu Skin’s social buttons. Doing this helped us decipher what type of design had the greatest impact for engagement. As their brand evolved, we worked with our client to ensure these onsite features were aligned with the changes.