The summer heat didn’t slow things down at all on the digital marketing front. This month’s news roundup includes an update on a major Google search feature, Instant Search, native video support coming to LinkedIn, and an update to Google’s AdWords Editor!
For nearly 7 years, Google has served up suggested searches in an attempt to predict what a user was searching for in hopes of saving the searcher time and to provide a better user experience. However, in late July Google announced it had removed Instant Search from its search engine.
Google’s stated reason from dropping the feature? “…we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.” There’s surely a cohort of SEOs than think Google is just trying to make our jobs more difficult be providing less suggestions for us to optimize for!
It seems like LinkedIn does something each month to make their way into our news roundup posts. With that being said, this might be the biggest update in recent memory as we’ve seen a massive shift to video marketing over the last few years and LinkedIn’s finally on board with native support of video. The feature still appears to be on a slow roll out as there were only 500 users given access to the new feature.
Additionally, users can only upload native video using the mobile app for the time being. LinkedIn has confirmed it plans to add the same functionality to its desktop site in the near future.
On July 1, Google announced that AdWords Editor, Google’s downloadable application for working offline or bulk actions, has been updated to version 12. The update is available for all advertisers and includes a new design that brings the design inline with other Google products. New features include custom rules, improved download times, and the ability to automatically bid with Google’s “Maximize Conversions” technology.
Which piece of digital marketing news has you intrigued? Does LinkedIn’s announcement about video create another opportunity for you to share your videos or are you more excited about the improvements to Google’s AdWords Editor? Let us know!