Digital marketing is fast-paced, dynamic practice. Each month we put together a quick recap of the most important digital marketing news across SEO, PPC, content marketing, and social media.
Social media platforms are doubling down on video and Facebook is no different. Mid-December Facebook announced that it would enhance its Facebook Live video offering with 360 video. While Facebook isn’t the first platform to introduce the ability to broadcast 360 video, Facebook’s large, active user base should help usher in a new era of live video broadcasting.
Digital advertising (paid search, display, and social media advertising) spend continues to surge heading into 2017 per media investment management conglomerate, GroupM. GroupM forecast shows an increase of 5% compared to 2016. Much of the increase comes at expense of the print advertising while TV spend also increased by nearly 5%.
It’s been two-plus years since Google announced that sites with HTTPS secure encryption would receive a boost in Google’s search results. According to study done by Moz mid-2016, nearly one-third of Google’s page-1 results are HTTPS secured. In December Google has taken another step to a HTTPS dominant web and announced that come the end of January 2017, Google Chrome will begin to mark sites that collect sensitive information as non-secured unless the entire site is HTTPS secured.