Digital Marketing for Roofing Companies

Stop watching competitors get the quality leads. Be the first roofer homeowners find when your local audience searches online.

Talk to a Strategist

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“In less than a year, Big Leap’s work has secured page-one rankings for nearly all relevant verticals and keywords. They’ve also helped to generate leads.

“The thorough industry deep dive they did adds value to the engagement. The team provides monthly reports and remains responsive. We’re dominating our competition, and it’s entirely because of Big Leap’s efforts.”

-VP of Marketing, Roofing Contractor Client

Attract the Right Customers

Having served 650+ clients, we understand the frustration of relying on expensive lead services, the ups and downs of seasonal dry spells, and the online overcrowding from aggressive local competitors. We’ll help you dominate Google Maps to boost your presence all year round.
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Residential
Homeowners

Be the top local roofer that homeowners find in their search. Whether they’re in need of a re-roof, repair, or upgrade, we’ll make sure your customers know that you are the contractor to hire.

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Property Owners
& Managers

Earn trust with stronger local visibility, messaging that speaks to long-term value, and a digital presence that turns one-time jobs into repeat contracts.

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B2B Roofing
Contractors

Does your business sell a product or service to roofing contractors? We’ll help you capture your market, attract high-value roofing contractors, and convert them into loyal customers.

Get your custom strategy now

Gain Trust & Grow

Here’s how we’ll help your audience discover the exceptional service you provide.

Get Customers to Come to You
We improve your digital visibility so locals will find you when searching for roofing services.

Turn More Leads into Purchases
We use the power of compelling content to convert your website visitors into paying customers.
Establish a Positive Reputation
Shine a spotlight on your positive ratings and reviews to build community trust and rise above the competition.

Digital Marketing for Roofing Companies

With 12+ years of experience growing businesses, we’re experts at crafting a customized marketing strategy. We take the time to understand your unique service area and ideal customers so your online messaging speaks directly to them.
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A Holistic Strategy to Drive Growth

Real results come from a connected strategy—not just one-off tactics. Our full-service digital marketing approach boosts visibility, communicates value, and establishes credibility.

SEO Marketing

Fill your site with what it needs to rank higher in search engines and improve online visibility.

Content Marketing

Show customers your value through engaging and consistent content.

AI SEO

Optimize your content for AI-powered queries to get seen everywhere search evolves.

Conversion Rate Optimization

Improve your website to get more customers and increase revenue.

Reputation Management

Put your best foot forward to gain customer trust and increase referrals.

RevOps

Streamline your marketing and sales operations for measurable growth.

Paid Advertising

Drive qualified leads with full-funnel PPC for the roof industry that converts ads into profit.

Social Media Marketing

Interact with customers in real-time to build profitable connections across multiple platforms.

Marketing Automation

Streamline the marketing process to boost conversions, so you can focus on running your business.

Why Big Leap

Our experienced team uses proven, data-driven roofing SEO and diverse marketing strategies to build an online presence and grow your customer base.
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Ideal Partnership

We prioritize front-end research during our pre-client discovery phase to ensure we understand your roofing business, local market, and unique growth goals.

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Tech Stack

We utilize industry-leading tools and technology while avoiding the limitations of proprietary systems. You always retain full ownership of your data and information.

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Custom Approach

We refuse to take shortcuts when crafting your roofing company’s content. We’ll do the hard work to make you stand out among local competitors.

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Client Retention

We are honored to have many long-term clients in the roofing industry, reflected in our impressive 95% client retention rate.

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Roofing Client Success Stories

Review our case studies to see how we’ve achieved big results for our roofing clients.
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0%
increase in keyword rankings
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new local citations
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new lead conversions
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keywords in the top 3 google positions
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leads per month from new FAQ page
American Roofing Company logo
0%
increase in new users
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increase in keywords
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increase in organic sessions
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This project has been very successful so far. The keyword rankings, traffic, and engagement metrics have all shown significant improvements and are gaining momentum as we continue with campaign initiatives.

American Roofing

What Our Clients Are Saying

“Big Leap has helped us consistently improve our SEO rankings and increase our organic traffic and revenue. Since they have joined the team (about a year ago) we have more than doubled the amount of revenue from organic sources.”

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“Big Leap is highly competent at content optimization and keyword research. They effectively allocate resources to maximize results. One of their content pieces is among our site’s five most-viewed pages. Overall, they’re a group of smart people that know SEO strategy.”

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“The workflow was seamless. They acted as a part of our internal team and went the extra mile to assure we were happy with the results. I really appreciate Big Leap’s level of expertise. They can solve complex problems in a timely manner.”

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“I never fail to be impressed by the professionalism and positive attitude of my Big Leap team. They take a humble approach to SEO, consistently over-delivering on results, working honestly and creatively to solve problems. Whether they are working with our developers, or working with our other agencies and teams, I trust the Big Leap team as much as I would trust my own internal team.”

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“We worked closely together on auditing the website, building a prioritized list of what we needed to tackle – from keywords to content – and what would drive the most impact. They spend hours keeping up on the latest so I don’t have to make recommendations based on what would help our brand – not generic advice but tailored to our industry and vertical. Any feedback has always been ingested and resulted in changes that have made our collaboration even better. The team at Big Leap has truly risen to every challenge and has made us better for it.”

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“The Big Leap team has played a vital role in growing our national and local organic digital presence, helping us surpass our competition. They’re always looking for areas of improvement, and they are transparent about the results. They have been a great and seamless team to work with and can quickly pivot priorities when needed.”

Paul Mitchell Schools Logo

“Their level of transparency sets them apart. It’s a trait that’s increasingly important in the SEO industry, so I truly respect their openness and honesty.”

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An Award-Winning Marketing Agency

Our digital marketing services are backed by a collection of awards, glowing reviews, and results that stand on their own. What can we say? A little trust and transparency go a long way.
Learn more about us
bigleap awards

An Award-Winning Marketing Agency

Our digital marketing services are backed by a collection of awards, glowing reviews, and results that stand on their own. What can we say? A little trust and transparency go a long way.
Learn More About Us
bigleap awards

FAQ for Digital Marketing for Roofing Companies

Digital marketing leverages organic and roofing company PPC strategies to elevate the visibility and relevance of your services. By getting the right eyes on your business, roofer digital marketing turns your most qualified homeowner prospects into customers.

Local SEO for roofing companies involves SEO focused on attracting local homeowners and property owners online, alongside paid ads for your roofing company. The strategy’s keywords focus on specific locations (areas where you offer roofing services) to bring in prospective customers looking for a roofer.

The cost of SEO services varies depending on the scope of your needs. For a single project, custom monthly packages, or a retainer, our prices range from $5,000 to $50,000 per month.

Most clients see results within a span of 6 to 12 months, though the exact duration may vary depending on several factors, such as:

  • Site age
  • Competitiveness of your industry
  • Current state of your website’s SEO
  • Quality of your content
  • Effectiveness of your strategy
  • Overall reputation of your business
  • Online objectives

While on-site technical SEO enhancements yield rapid outcomes, content and link-building initiatives require time for visible impact.

Generally, lead providers own leads and resell them, but not just to you—they make that data available to all your competitors. Add to this the high price and low conversion rates, and you can begin to see the difference.Big Leap helps you own your traffic and leads by building up your presence in Google Maps, search results, and your website, along with paid Google ads for roofing that are priced based on market value and relevance—not resold by a third-party.

Revenue operations (RevOps) is about optimizing your marketing, sales, and customer service systems to improve the flow of information from leads to closed jobs. For roofing companies, this means homeowners don’t slip through the cracks, because follow-up happens automatically.

RevOps includes connecting all the dots of your data flow to your CRM platform, ensuring you use the features that make the biggest impact and have visibility into insights that weren’t on your radar.

AI offers convenience but has major drawbacks. Taking an AI-only approach overlooks critical factors that impact content quality—key to achieving the helpful, reliable, people-first content Google looks for.

At Big Leap, we take a human-centered, AI-assisted approach. This enables us to use AI to increase efficiency without sacrificing quality rooted in human knowledge, experience, emotion, and intelligence.

We don’t take shortcuts regarding quality content—we don’t use AI as our be-all, end-all solution, and we don’t recommend that you do.

Learn more about our approach to AI:

Get Found. Get Hired. Get Referred.

If you’re tired of getting lost in a sea of online roofing companies, it’s time to find a solution and achieve your “dream big” goals. Let’s partner together to make them come true.

Give us a call: (801) 317-8794

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