American Roofing Company logo

Project Overview

Increase in Organic Sessions
Increase in Session Duration
Increase in Keyword Rankings
Industry Home Services — Roofing
Value Provided Increased Organic Traffic
Project Overview

You want every dollar you spend on marketing to help drive your business. But when you’re spending money with no return on investment, it’s time to switch up your strategy.

This is the situation American Roofing found themselves in for the last few years. After working with an SEO consultant who wasn’t working for them, American Roofing looked for a digital marketing agency that could generate long-term results and address their unique challenges. So in the early summer of 2020, they started their partnership with Big Leap.

Having worked with several other roofing companies in the past, Big Leap is well-versed in providing SEO and digital marketing services in the home services industry. So it’s no surprise that after just a few months, American Roofing saw a 51.72 percent increase in their organic sessions.

Find out how we customized our marketing strategy to fit American Roofing’s needs and learn more about how we can do the same for your business.

Our Strategy

American Roofing’s biggest frustration was their stagnant web traffic and lead generation. So, we conducted a comprehensive website audit to find out how we could help.

Comprehensive Site Audit

We wanted to identify the roadblocks that were keeping American Roofing from achieving a  better search performance. We discovered a wide range of issues, including technical problems, non-optimized content, and a poor mobile experience. So to improve their rankings, we planned on enhancing their content and optimizing their website to elicit a better user experience.

Keyword Research

Enhancing content meant it was time for some keyword research. Through our in-depth analysis, we found the best keywords to target that would drive quality traffic to American Roofing’s website. 

We also found many keywords they ranked well for but were driving irrelevant traffic—people who aren’t your target audience but are stumbling upon your site via search engines. This minimizes opportunities to win quality leads. To combat this, we fine-tuned our keyword focus on some of American Roofing’s pages, which would help drive more relevant traffic.

Onsite Optimizations

Mobile optimization is crucial. In fact, more than 50 percent of all web traffic worldwide is from a mobile device. So if a website doesn’t look good on your phone, about half of the people going to your website will turn the other way.

We optimized their website to create a mobile-friendly experience for their audience. We also made adjustments to keep visitors on their site for longer, thus aiding the growth of our client’s engagement and conversion rates.

“This project has been very successful so far, especially for so early in the campaign. The keyword rankings, traffic, and engagement metrics have all shown significant improvements and are gaining momentum as we continue with campaign initiatives.”


The Results

After fixing technical issues, creating content, and improving user experience, American Roofing saw improved search rankings, more organic traffic, and better user engagement. 

In just a few months after the campaign launch, American Roofing saw a 51.72 percent increase in organic sessions compared to last year.

american roofing results

American Roofing’s average session duration improved by 86.77 percent, and the bounce rate decreased by 18.17 percent. This is likely thanks to the mobile optimization efforts we made at the beginning of the campaign.

And since the start of the campaign, American Roofing’s keyword rankings skyrocketed by 249 positions on search results pages. Four of those keywords are ranking in the top ten search results on Google.

american roofing resutls
Find Reliable and Lasting Results with Big Leap

If you’re not impressed with your previous results in digital marketing, contact Big Leap today. We will work with you to create a custom marketing plan that fits your budget and needs at the same time.

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That’s Enough About Us.

Here’s the thing about our SEO agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.

You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.

Let’s Talk About You.

Increase in Organic Traffic
Increase in Organic Traffic
Increase in Organic Traffic