Our primary focus was to create a sound technical foundation for American Roofing’s website. Their existing website wasn’t optimized for mobile and lacked security, along with a variety of other issues negatively impacting SEO.
The Big Leap team patched up the technical errors on American Roofing’s site to help our client start earning results. Meanwhile, we worked on launching a new site for them. We launched the new website in 2021 with positive SEO results right out of the gate. But there was still plenty of room for growth, so we got our hands dirty and dove deep into the details.
Service Page Enhancements
One of the areas we strongly focused on when building the new website was American Roofing’s service pages. We analyzed the company’s top-converting service pages and updated them with fresh, optimized content. This supported increased visibility in the search engine results pages (SERPs).
We also completed several initiatives to support E-A-T (expertise, authoritativeness, and trustworthiness) including quality informational content and creating new pages to promote the company’s standing in the industry. Those pages included a highlight of their certifications, a portfolio, an about us page, and more.