The internet is essentially an entire world of content, and over the years of innovation, the way in which content and information is shared has changed significantly. In the early years of the internet, text was the only way people could share information. As the years passed, change brought innovation in the form of color, pictures, interactive content, blogs, and now video. With the success of video sharing websites like YouTube and Viddler, people are now incorporating video into their website and overall internet marketing efforts. The way we assimilate information online has changed—online video content is here to stay.

Using video to market your clients’ websites is one of the most important things you can do to increase targeted traffic and brand awareness. Here are a few simple steps you can take to implement internet video into the online marketing campaigns for your clients:

Step 1: Produce

Producing a video is not as hard as it sounds, all you have to do is create an outline of what you want to talk about, include some slides using Window’s Power Point or Apple’s Keynote, and record them with some screen capture software (I recommend Camtasia or iMovie), or record yourself in life-action with a video camera.

When you decide to make your video, don’t forget to include quality content and determine who your audience is before you start.

Step 2: Optimize

To optimize a video, all you have to do is include your target keyword in your video title, description, and keyword tags; nothing you should not be intimately familiar with already.

Step 3: Distribute & Enjoy

For distribution, you can decide to upload your video to YouTube, Viddler, and the other video sites one by one, or you can go to and distribute your video to many video sharing sites all at once.

By following these simple steps, you can increase the targeted traffic and brand awareness for your clients. If you’re looking to increase the social media presence for your company, checkout our social media marketing and optimization services.