Keyword research is one of the most important tasks for any SEO campaign because it allows you to see into the mind of your customer. When you find out what keywords your customers are searching for, you know what their needs are, and what content you should create to satisfy those needs. Below are 5 tips on how to do keyword research for SEO that will help you find insightful and useful keywords to attract the perfect customers to your website.
Look at What Keywords You’re Already Ranking for
Maybe the easiest and most basic way to start your keyword research is to find what keywords you already rank for. You can use a tool like SEMrush to enter your URL and get a report on which keywords you rank for. You can take these keywords and put them into the Phrase Match tool to find other long tail keywords that are similar. Continue this process until you have a list that works for you.
See What Keywords Your Competitors are Going After
Similar to the first step, look at your competitor’s keywords. Often times, your competitors have done much of the legwork for you. You can quickly gain valuable insights by looking at the keywords your competitors are ranking for, or are bidding for on AdWords. To do this, use SEMrush again, only this time use a competitor’s URL. This will give you a list of their keywords with rankings, competition, and volume. You can go further and use these keywords to plug into the Keyword Analytics tool in SEMrush or Google’s Keyword Planner to find additional keywords that are relevant to your business.
Use Google’s Autofill Suggestions and Related Keywords
Another way how to research keywords is using Google search. You probably notice how Google will give you search suggestions when you begin entering something into the search bar. This gives you an opportunity to see what other people have been searching for surrounding your product or industry. Use these keywords and related keywords to create content that people will actually search for.
In addition at the bottom of a search page, you can see additional searches that have been made. This is a great keyword research tip to help you find original search terms.
Find Keywords That are Location Specific
Another tip for how to do keyword research is using the AdWords Keyword Planner tool to find local keywords. Local Search is becoming more and more important and therefore more essential in keyword research. You can use the keyword multiplier tool to combine different keywords to find new search terms. With this tool, you can add keywords in one section and locations in the other section to find new location-specific keywords. These terms may not have as high of search volume, but they will be closer to the user’s intent.
Look at Forums Related to Your Industry
Many different sites, including Reddit and Quora, will have forums related to your topic. This is a great place to start to look at the questions that people are asking, and the terms and phrases your target audience is using. Forums are a great way to begin your keyword research strategy.
While this is not a comprehensive list, it will be a good starting point on how to research keywords and create content that will get in front of the right people.