Over the last two years, we’ve enacted several SEO campaigns to drive continual improvement. Most recently, we took a look at their Locations subdomain’s performance. The more traffic we could push towards that page, the more foot-traffic we could attract to their brick-and-mortar locations.
To bring more traffic to Visionworks’ subdomain, we focused on a new and ultra-specific keyword targeting strategy and implemented those keywords into new and old content.
Ultra-Specific Keyword Targeting
We chose to focus on three main keyword groups—this ensured we weren’t diluting our efforts by targeting too many keywords.