The two most beneficial results were, one, better-connected campaigns and, two, a more robust website. Our multi-service approach to iMpact Utah’s marketing needs helped them integrate SEO, Content Marketing, Social Media, and Marketing Automation into a unified strategy.
At the same time, the volume of webpage, blog, and gated content we produced turned iMpact Utah’s website into the robust resource you see today.
While those results are great, what about the actual numbers? What did a holistic strategy and a robust website actually produce?
By improving their web pages and content, iMpact Utah enjoyed a myriad of other benefits. After promoting their social channels for three months, they saw a 147% increase in social followings and a 208% increase in social impressions.
In four months, we managed to add 4,937 additional Google rankings, many of which were for the local terms we targeted.
Altogether, these efforts produced a 320% increase in site traffic within the first four months of their new site launch—300% of that came from new traffic. As a result, their website traffic was consistently better in 2021 when compared to 2020.