Project Overview
26,458
New Google Rankings
138%
Increase in First Page Rankings
10,000
New Visits on One Page
| Website | https://powerfinancetexas.com/ |
| Industry | Financial Service |
| Value Provided | SEO Site Optimization and Traffic Growth |
Project Overview
To say COVID-19 was a challenging time for businesses would be an understatement. Thousands of companies had to close their physical locations. One of those companies was Power Finance Texas.
Specializing in personal finance loans, not having physical locations made it significantly more difficult for Power Finance Texas to write loans for their customers. But they saw this as an opportunity, deciding the best course of action was to move to a fully digital service. This meant they needed a more far-reaching digital presence. To accomplish this, they came to Big Leap.
Big Leap and Power Finance Texas have worked together for several years now, so they trusted our agency enough to get them through this transition and improve their online reach. So in November of 2020, we got to work to help them improve their online presence to be better prepared for a fully digital service offering. In the process, we helped Power Finance Texas increase its Google rankings by 26,458 places. Read on to find out how we did this and more.
Our Strategy
Our Strategy
With Power Finance Texas’ new conviction towards a greater digital presence, we saw a huge opportunity in their SEO. Our strategy mainly focused on driving a more robust audience towards their website.
Keyword Ranking Audit and Research
Having previously worked with Big Leap, Power Finance Texas already had some existing keyword rankings. So, before we could move on to new keywords to target, we wanted to ensure those older keywords were still working as they should. We were delighted to find out their core list of keywords was still performing quite well. We felt confident enough to move on to new phrases that complimented their now fully digital service.
After identifying new topics that Power Finance Texas could target, we performed a competitive analysis of search engine results pages (SERPs). This showed us how Power Finance Texas’ competitors were using those keywords, helping us determine what we could do differently to use them better.
Salvaged Rankings from Algorithm Updates
Recently, Google released an algorithm update that was particularly harmful towards “Your Money Your Life” (YMYL) websites, which included Power Finance Texas. Essentially, the update meant Power Finance Texas would soon lose hundreds of keyword rankings.
To combat this algorithm, we had to spend more time than usual to develop an extensive and robust new keyword profile. Otherwise, even a relatively large improvement on rankings would be dwarfed by the rankings lost due to the new algorithm.
Hyper-Focused Web Pages
Our research revealed we would have the best success with niche, long-tail keywords. We decided to target keywords that focused on the client’s specialties: speed, ease, smaller loan amounts, and online opportunities. In total, we created 10 landing pages to focus on these unique selling points.
At the start of this campaign in November 2020, they had 109 keywords ranking in the first three positions of SERPs. As of June 2021, those rankings more than doubled to 260.
They get results, they are ethical, they are transparent. They see what you need to do and partner with you to accomplish your goals. After years of working with them – I trust them completely.
Andy Selcho
Owner of AlphaGraphics, Sandy, UT
Results
The Results
Our biggest wins on this campaign related to Power Finance Texas’ keyword rankings. At the start of this campaign in November 2020, they had 109 keywords ranking in the first three positions of SERPs. As of June 2021, those rankings more than doubled to 260.
Meanwhile, we increased their overall keyword rankings by 26,458 places.
These improvements in their rankings helped Power Finance Texas enjoy consistent growth and a steady stream of new traffic over the last year—their top-performing page has garnered nearly 10,000 visitors over the last six months.
We also managed to completely avoid any long-lasting consequences of Google’s algorithm update that targeted their industry. Their rankings made a full recovery, even exceeding their rankings from before the update.
Power-Up Your SEO Strategy
Whether your business problems stem from a pandemic or an algorithm update, a well-established SEO and digital marketing strategy can alleviate those pain points. Using this kind of strategy is much easier when you have an experienced partner like Big Leap. Contact us to find out how we can offer a customized marketing solution for your business.
Here’s the thing about our SEO agency: We prefer long-term partnerships that are deeply rooted in trust. Before we dive right into this, we’d like to get to know you better, get a feel for your current situation, and talk about your marketing goals and expectations.
You can call us now, or we can meet over lunch. Either way, we’re excited to meet you.
