When you’re in the YMYL (Your Money or Your Life) space, especially as a financial lender, SEO is a whole other ballgame. You’ve probably heard us and other agencies talk about how SEO can be volatile. Well, YMYL sites are perhaps the epitome of this statement.
Weathering the online storms in that space is quite the undertaking, to say the least. Just ask the financial lending company Power Finance Texas.
A Big Leap client since January 2013, Power Finance Texas has undergone its fair share of SEO difficulties, not to mention moving to a fully digital service amid the COVID-19 pandemic.
Throughout our 10+ year relationship, we’ve been able to proactively manage online volatilities while leveraging conversion opportunities—all of which have helped contribute to a 2,874.47% increase in rankings.
But we’re only scratching the surface there. Keep reading for the details on how we navigated the ebbs and flows of the SEO landscape.