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Project Overview

New Google Rankings
Increase in First Page Rankings
New Visits on One Page
Website https://powerfinancetexas.com/
Industry Financial Service
Value Provided SEO Site Optimization and Traffic Growth
Project Overview

To say COVID-19 was a challenging time for businesses would be an understatement. Thousands of companies had to close their physical locations. One of those companies was Power Finance Texas.

Specializing in personal finance loans, not having physical locations made it significantly more difficult for Power Finance Texas to write loans for their customers. But they saw this as an opportunity, deciding the best course of action was to move to a fully digital service. This meant they needed a more far-reaching digital presence. To accomplish this, they came to Big Leap.

Big Leap and Power Finance Texas have worked together for several years now, so they trusted our agency enough to get them through this transition and improve their online reach. So in November of 2020, we got to work to help them improve their online presence to be better prepared for a fully digital service offering. In the process, we helped Power Finance Texas increase its Google rankings by 26,458 places. Read on to find out how we did this and more.

purple on serp

Our Strategy

Our Strategy

With Power Finance Texas’ new conviction towards a greater digital presence, we saw a huge opportunity in their SEO. Our strategy mainly focused on driving a more robust audience towards their website.

Keyword Ranking Audit and Research

Having previously worked with Big Leap, Power Finance Texas already had some existing keyword rankings. So, before we could move on to new keywords to target, we wanted to ensure those older keywords were still working as they should. We were delighted to find out their core list of keywords was still performing quite well. We felt confident enough to move on to new phrases that complimented their now fully digital service.

After identifying new topics that Power Finance Texas could target, we performed a competitive analysis of search engine results pages (SERPs). This showed us how Power Finance Texas’ competitors were using those keywords, helping us determine what we could do differently to use them better.

Salvaged Rankings from Algorithm Updates

Recently, Google released an algorithm update that was particularly harmful towards “Your Money Your Life” (YMYL) websites, which included Power Finance Texas. Essentially, the update meant Power Finance Texas would soon lose hundreds of keyword rankings.

To combat this algorithm, we had to spend more time than usual to develop an extensive and robust new keyword profile. Otherwise, even a relatively large improvement on rankings would be dwarfed by the rankings lost due to the new algorithm.

Hyper-Focused Web Pages

Our research revealed we would have the best success with niche, long-tail keywords. We decided to target keywords that focused on the client’s specialties: speed, ease, smaller loan amounts, and online opportunities. In total, we created 10 landing pages to focus on these unique selling points.

At the start of this campaign in November 2020, they had 109 keywords ranking in the first three positions of SERPs. As of June 2021, those rankings more than doubled to 260.
They get results, they are ethical, they are transparent. They see what you need to do and partner with you to accomplish your goals. After years of working with them – I trust them completely.
Andy Selcho
Owner of AlphaGraphics, Sandy, UT


The Results

Our biggest wins on this campaign related to Power Finance Texas’ keyword rankings. At the start of this campaign in November 2020, they had 109 keywords ranking in the first three positions of SERPs. As of June 2021, those rankings more than doubled to 260.

power finance texas organic keywords trend

Meanwhile, we increased their overall keyword rankings by 26,458 places.

power finance google change chart

These improvements in their rankings helped Power Finance Texas enjoy consistent growth and a steady stream of new traffic over the last year—their top-performing page has garnered nearly 10,000 visitors over the last six months. 

We also managed to completely avoid any long-lasting consequences of Google’s algorithm update that targeted their industry. Their rankings made a full recovery, even exceeding their rankings from before the update.

Power-Up Your SEO Strategy

Whether your business problems stem from a pandemic or an algorithm update, a well-established SEO and digital marketing strategy can alleviate those pain points. Using this kind of strategy is much easier when you have an experienced partner like Big Leap. Contact us to find out how we can offer a customized marketing solution for your business.

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Increase in Organic Traffic
Increase in Organic Traffic
Increase in Organic Traffic