Salvaged Rankings from Algorithm Updates
Recently, Google released an algorithm update that was particularly harmful towards “Your Money Your Life” (YMYL) websites, which included Power Finance Texas. Essentially, the update meant Power Finance Texas would soon lose hundreds of keyword rankings.
To combat this algorithm, we had to spend more time than usual to develop an extensive and robust new keyword profile. Otherwise, even a relatively large improvement on rankings would be dwarfed by the rankings lost due to the new algorithm.
Hyper-Focused Web Pages
Our research revealed we would have the best success with niche, long-tail keywords. We decided to target keywords that focused on the client’s specialties: speed, ease, smaller loan amounts, and online opportunities. In total, we created 10 landing pages to focus on these unique selling points.