Digital Marketing for Investors: Accelerate Growth & Improve Portfolio Valuation

Big Leap helps private equity and venture capital firms grow portfolio companies into stronger, more valuable brands, building predictable, scalable growth engines backed by data, powered by brand, and focused on measurable value creation.
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Your Portfolio Partner

We tailor strategies to the investment stage, scaling market traction for venture and growth equity, accelerating growth for majority-owned companies, and refining performance and positioning to maximize valuation ahead of exit.
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Revenue Streams

We optimize the buyer journey and evaluate or create new revenue streams at each portfolio company your firm is investing in or acquiring.

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Value Creation

Integrated support for your operational and marketing value creation initiatives, from predictable demand generation to scalable performance infrastructure.

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Due Diligence

We analyze the brand and marketing efficacy of investment opportunities to identify risks, uncover opportunities, and pinpoint areas for growth and value creation.

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Tech Stack

We utilize industry-leading tools and technology, avoiding the limitations of proprietary systems. Your team retains full ownership of data and information.

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Digital Marketing Execution

We collaborate to launch focused marketing deliverables that support your in-house or portfolio company resources and drive growth with higher values.

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Client Retention

We support your growing portfolio at every stage, for the long haul. Our 95% client retention rate reflects the lasting partnerships we build.

Overcome Barriers to Scale Your Investments

Big Leap guides investors and their portfolio companies with customized online strategies that address:

Rising CAC and Diminishing Returns

Our tailored strategies focus on driving measurable results that boost performance across the board, addressing challenges at the source.

One-Size-Fits-All Marketing

Our custom approach and strategic direction mean your brand’s marketing plan and deliverables are driven by priority objectives and needs.

Difficulty Scaling

Our scalable solutions evolve with your portfolio, helping companies capture market share no matter their size or industry.

Limited In-House Expertise

Our experts act as an extension of your and your portfolio company’s teams, with full-service support and guidance when and where you need it most.

A Key Digital Marketing Partnership for Investors

Partnering with Big Leap means investing in top-tier growth strategies that solidify and scale high-performing portfolio companies.

Search Engine Optimization (SEO)

Drive organic traffic that converts into leads and sales. We optimize websites, content, and technical elements to improve the visibility of your portfolio companies online.

Local SEO

For businesses that service specific geographic locations, we’ll optimize individual location pages and local citations to deliver profitable exposure.

Paid Media

Data-driven paid media strategies maximize ROI and ad efficiency across your PE-backed companies, from Google Ads and social to sophisticated retargeting efforts.

Content Marketing

Our content marketing team will craft valuable, cohesive content across multiple locations. The goal is to help you win visibility, trust, and quality traffic.

Reputation Management

Maintain the credibility of the companies in your portfolio. Our team will manage online reviews, monitor brand mentions, and influence search results.

Conversion Rate Optimization

The buying journey is never linear. Thanks to CRO, you can create a clear and consistent user experience to turn site traffic into conversions.

Big Leap’s Success with Clients

Big Leap’s value creation teams work with high-growth startups, private equity-backed brands, and others with goals such as acquisition readiness, decreasing CAC, and increasing valuation. We are proud to be a growth partner in Awardco’s recent surpassing of a $1 billion valuation. Consider the work we’ve done with three other companies to help them with their growth and valuation goals.

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What Our Clients Are Saying

“The workflow was seamless. They acted as a part of our internal team and went the extra mile to assure we were happy with the results. I really appreciate Big Leap’s level of expertise. They can solve complex problems in a timely manner.”

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“Big Leap is highly competent at content optimization and keyword research. They effectively allocate resources to maximize results. One of their content pieces is among our site’s five most-viewed pages. Overall, they’re a group of smart people who know SEO strategy.”

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“The Big Leap team has played a vital role in growing our national and local organic digital presence, helping us surpass our competition. They’re always looking for areas of improvement, and they are transparent about the results. They have been a great and seamless team to work with and can quickly pivot priorities when needed.”

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“Big Leap has helped us consistently improve our SEO rankings and increase our organic traffic and revenue. Since they have joined the team (about a year ago) we have more than doubled the amount of revenue from organic sources.”

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“We worked closely together on auditing the website, building a prioritized list of what we needed to tackle – from keywords to content – and what would drive the most impact. They spend hours keeping up on the latest so I don’t have to make recommendations based on what would help our brand – not generic advice but tailored to our industry and vertical. Any feedback has always been ingested and resulted in changes that have made our collaboration even better. The team at Big Leap has truly risen to every challenge and has made us better for it.”

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“I never fail to be impressed by the professionalism and positive attitude of my Big Leap team. They take a humble approach to SEO, consistently over-delivering on results, working honestly and creatively to solve problems. Whether they are working with our developers, or working with our other agencies and teams, I trust the Big Leap team as much as I would trust my own internal team.”

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“Their level of transparency sets them apart. It’s a trait that’s increasingly important in the SEO industry, so I truly respect their openness and honesty.”

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Digital Marketing for Investors FAQs

We measure success using key performance indicators tailored to the goals of each portfolio company. These include ROI, conversion rates, traffic growth, and lead generation. We provide regular reports and real-time insights.

Yes, we work with companies at every growth stage, from early-stage startups to well-established businesses and PE-backed brands. Our strategies are customizable and scalable, allowing us to tailor our approach based on each company’s specific needs and challenges, no matter where it is in its lifecycle.

Our team has experience working across a variety of industries, including technology/SaaS, healthcare, finance/multi-location, eCommerce, and more. We take a custom approach for each industry, ensuring our marketing strategies are tailored to its unique challenges and opportunities. We’ve helped PE-backed companies in these industries achieve significant growth and increase their market value.

Explore our case studies to get a better understanding of the industries we’ve served.

We use a brand-led performance approach—blending brand building with performance marketing to maximize both short-term ROI and long-term value. This strategy improves efficiency, lowers customer acquisition costs, and helps companies scale quickly while building brands that last.

We like to think of ourselves as an extension of your value creation team. Rooted in collaboration, we work closely with investors and operating partners to align our strategies with your overarching business goals. Our team regularly communicates with investors to keep them in the loop on campaign performance and strategic decisions.

Yes, we do use AI for our campaigns. At Big Leap, we’re a human-led, AI-assisted company. While we use AI to enhance our services and deliver added value, human expertise, creativity, and judgment always come first.

We’ve developed a clear AI policy to guide our approach.

Key points include:

  • Humans remain fully accountable for decisions—even when AI is involved.
  • Human knowledge, experience, and creativity are essential to our work.
  • Transparency in data collection and AI usage is a priority.

AI is an integral part of our SEO offerings, and our team stays ahead of AI developments to help you benefit from the latest innovations.

Learn more:

Boost Your Portfolio’s Performance

How your portfolio companies look online plays a critical role in shaping their credibility, reputation, and long-term success. Whether you’re planning to scale long-term or position a company for exit, our strategies create and capture value.

Here’s what you can expect when you partner with our team:

  1. Quick Discovery: We dive deep, fast, to understand your portfolio company’s needs.
  2. Tailored Strategy: We build a plan that merges brand and performance for maximum impact.
  3. Expert Execution: Our team implements and optimizes—we deliver outcomes, not empty promises. We’ve helped PE-backed companies achieve significant growth, improve valuations, and increase buyer interest and exit options.

Let’s explore what’s possible. Fill out the form to get started.

Call: (801) 436-3003
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