SEO, ONLINE PR, & OUTREACH
Increase SEO, Reputation Improvement
Purple is a hyper-growth startup located in the quiet town of Alpine, Utah, founded by two entrepreneurial brothers: a rocket scientist and a comfort tech genius. The Pearce brothers had a long history of successful comfort technology products but set out to completely disrupt the billion dollar mattress industry.
After seeing incredible success from viral product videos, Purple grew very quickly, selling thousands of mattresses and accessories, hiring over 600 people, expanding to a 574,000 sq foot facility, and becoming Utah’s fastest growing company—all in their first year of business.
The Purple marketing team selected Big Leap to lead their SEO efforts, including organic search optimization, online PR, and outreach efforts with the goal of driving more traffic and sales through search and expanding their footprint through recognition on major media sites.