Utah Digital Marketing

Four Fundamental Services to Ensure Success

SEO, Content Marketing, Social Media, and Marketing Automation make up the foundation of Big Leap's expertise and services. By demystifying digital marketing, we let you in on the secret to your success.

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SEO

Big Leap SEO focuses on the fundamentals in order to create an organic search strategy that is results driven and builds a foundation for future success. Through analytics, content, and reputation management, we work to increase organic traffic to your site.

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SOCIAL MEDIA

Big Leap Social Media marketing builds your search engine rankings, gives you a platform for promoting content, and gives you the ability to interact in a meaningful way with your customers to collect valuable feedback.

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CONTENT MARKETING

Big Leap Content Marketing uses text, audio, and visual content to engage your audience and promotes sales for your business. Content marketing seeks to create a loyal audience of potential customers by offering something that entertains or meets a need.

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MARKETING AUTOMATION

Big Leap Marketing Automation allows you to talk directly to your clients and customers in real-time and with real answers. We help you manage, plan, measure and coordinate your marketing efforts.

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UTAH SEO

Fundamentals and long-term strategies are the building blocks of how we run SEO marketing campaigns. We are a result-driven, success-oriented company with a passion for generating business through organic search efforts. As a premier SEO company in Utah, we focus on generating organic traffic to your site using reputation management, analytics, and content tailored to your individual goals. We help more customers find your website, so you can focus on growing your business.

Big Leap also ranks as one of the top companies in Utah for SEO services. We do this by breaking down the SEO process into eight simple, actionable steps, proven to generate results. These eight steps are:

  1. Keyword research
  2. Site audit
  3. Content audit
  4. Analysis audit
  5. Search console
  6. Technical audit
  7. Competitor research
  8. Link analysis

We constantly use tracking and analytics to manage your SEO campaign, measure the success of our efforts, and create reports on performance to keep you updated throughout the process.

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SOCIAL MEDIA

The trend towards social media is neverending. With over 80% of Americans currently on social media platforms, it is estimated that 2.77 billion people will be socializing online by 2019. If your business doesn’t have a social media presence, you’re essentially invisible in this new online world.

At Big Leap, we provide businesses with marketing that is focused on the platforms their customers use in order to maximize efficiency and get the best results. Most social media users today can be found on platforms such as Facebook, Twitter, Linkedin, Instagram, Pinterest, Google+, and YouTube. Knowing where your customers are spending their time helps you market in the right places.

Big Leap provides SEO-focused social media internet marketing in Utah that allows you to interact with your customers and listen to what they have to say. Our analytic reporting tools help us track your page followers, tweet impressions, visitor demographics, and the age range and gender of your audience members. Utilizing social media in your marketing campaign provides many benefits including:

  • Search Engine Results
  • Content Marketing
  • Reputation Management
  • Customer Feedback
  • Customer Engagement
  • Brand Awareness
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CONTENT MARKETING

The type of content you use matters just as much as where you post it. Develop customer loyalty by using a variety of audio, text, and visual content to entertain and inform your audience. Big Leap integrates content marketing to help customers do the following:

  • Generate leads
  • Create “linkbait”
  • Increase traffic
  • Provide information

As you implement these facets of content marketing, you will generate better brand awareness with high-ranking, viral content. Big Leap has assisted several companies with highly successful, viral marketing campaigns in the past, including:

  • Extra Space Storage—Through online marketing efforts, we promoted their video “10 Things I Wish I’d Known Before Having a Baby,” using media outreach with an SEO focus. Their video reached 1.7 million views on YouTube and had 254 thousand shares on social media.
  • Purple—Through outreach efforts, Big Leap invited Forbes, TechCrunch, and KSL to write and promote articles about Purple. This type of outreach generates quality content and valuable organic traffic through link building.
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MARKETING AUTOMATION

Creating an effective marketing strategy relies on your ability to automate many of the repetitive tasks that take up your valuable time. Marketing automation allows you to measure, plan, manage, and coordinate your efforts for increased productivity using tools like:

  • Pipeline Marketing
  • Sales Enablement
  • Email Marketing

Email marketing may be one of the most common forms of marketing automation, but there’s no reason to limit yourself to only emails for communicating with customers. You can and should invite customers to engage with video content, visit your site, or submit a form. If needed, you can even create automated responses to certain actions to stay in contact with customers.

For advanced email marketing, you can target leads by using analytics to see how potential customers have engaged with your content. Use personalized messaging to create specific content to build loyalty and generate future sales.

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