B2B SEO caters to businesses rather than individual consumers. Business professionals do more research than the average consumer, so B2B SEO focuses on creating leads through helpful content. It also helps to drive leads and pipeline growth rather than encouraging a quick transaction.
Helpful content guides a business decision-maker through the sales funnel with precise information tied to specific keywords. Since conversion value is higher with B2B SEO, targeting lower-volume but relevant keywords effectively delivers excellent returns on investments.
Additionally, B2B SEO has more research touchpoints that lead to conversion. The right strategy that incorporates the need for additional touchpoints is more effective. By contrast, B2C SEO focuses on fewer touchpoints and higher conversions.