Our team focused to build a wider keyword portfolio, optimize existing content, and improve answer box results to achieve a greater organic reach.
A Broadened Keyword Portfolio for Wider Reach
An effective SEO strategy requires a broad portfolio of keywords. It’s like a shotgun approach to marketing: select a wide range of keywords you’d like to rank for, and target as many of them as possible.
Even though Pluralsight was already targeting over 500,000 keywords, there’s always room for improvement. Their website is full of different tutorials and courses that cover a huge range of topics, so keyword growth was ripe with potential. Through our keyword research, we determined thousands of keywords we could target across the pages we sought to update.
Created New Content to Maximize Organic Traffic
If your webpage attempts to answer someone’s question with outdated information, that customer will lose trust in your brand.