You’ve ticked all of the “marketing” boxes for your new business – you’ve created a Facebook page, signed up for Google My Businesses, started keyword research, and designed a shiny new website. But now what? How do you know if your efforts are successful? When new businesses are first starting their digital marketing efforts, one of […]
Meg Monk is a freelance writer and content strategist based in Salt Lake City. When she's not writing about marketing strategy, she's camping in Utah's mountains in her 1976 Airstream or planning her next international trip - 29 countries and counting! You can find more of her work at megmonk.com.
BLOG POSTS
How to Create Website Traffic with Social Media
As a new small business owner, it’s likely that one of the first things you did after buying your domain name was create a Facebook account. Why is that? Social media is, for better or worse, ingrained in our culture. It’s how we read the news, catch up with friends, and, fortunately for you, decide […]
How Long Does it Take to Rank in Google
One of the questions the Big Leap SEO team gets the most often is “how long will it take for me to rank #1 in Google results?” The obvious answer to this oft-asked question is “it depends.” The ranking is affected by many factors – your industry, the amount of keyword competition, how quickly your […]
Above the Fold Content: What You Need to Know
The term “above the fold” in digital marketing lingo is used to refer to the part of a web page that is visible in the user’s browser window when a page is first loaded. Any portion of the page that the user would have to scroll down to see is considered “below the fold.” The […]
New to Google Search: Dataset Schema
Google recently announced the release of its Data Schema integration, which makes it easier for users to view data visually in search engine results pages (SERPs). With the new schema.org integration, users will now be able to see published datasets from pages in the SERPs in the form of charts, graphs, and tables in the […]
10 Ways Small Businesses Can Build Website Authority
One of the best things you can do as a small business to increase your website traffic is to increase your domain authority – the more trustworthy your site is, the more likely it is that users will click on your link over your competitor’s. Ask any content marketer worth their salt and they’ll tell […]
What are hreflang tags and how can they improve your SEO?
Hreflang tags are one of the many region-specific SEO tools you have at your disposal. If you have different versions of your website for users in different regions and languages, the hreflang tag is a very useful piece of code that tells Google which version to serve to visitors with IP addresses in different countries […]
AMP Pages: Why They are Crucial to your SEO campaign
If you’re designing your marketing strategy to maximize your user experience (and you should be!), you’ve no doubt heard of AMP pages. Google Accelerated Mobile Pages, or AMP, is an open-source Google-run project that allows users to create super-fast mobile content pages. This is good news for you as a business owner, because AMP pages […]
How to Create User Intent-Focused Content
Successfully determining user intent, or search intent is the foundation of a successful Search Engine Optimization (SEO) and conversion optimization strategy. It is impossible to succeed at optimizing your digital conversion without first addressing customer intent because if you haven’t, you really have no idea what your customers are looking for when they end up […]
How to Use a FAQ Page to Address Customer Pain Points
A Frequently Asked Questions (FAQ) page is one of the most powerful but underutilized website tools at your disposal. Aside from its obvious function, a place where your customers can go to learn more about your products and company, your FAQ section has the potential to be so much more – a low-effort way to […]