People get into blogging for all kinds of reasons. Maybe you just launched a small business and need a reliable way to build your online reputation and your SEO. Or, maybe you’re a stay-at-home parent who’s looking for a side revenue stream that doesn’t require daycare. Whatever your backstory or reason for Googling this […]
Meg Monk is a freelance writer and content strategist based in Salt Lake City. When she's not writing about marketing strategy, she's camping in Utah's mountains in her 1976 Airstream or planning her next international trip - 29 countries and counting! You can find more of her work at megmonk.com.
BLOG POSTS
How to Use the New Google Search Console
Google Search Console is an intelligent tool that tracks your website’s performance and sends you email alerts when any part of your website needs work. It’s an indispensable tool that maximizes your marketing return on investment (ROI), and makes your website more effective and efficient. Search console tracks technical parts of your website, like broken […]
Using Third Party Sites to Help Your Online Reputation
Maintaining your online reputation is an important part of any good digital marketing plan. In today’s extremely online culture, your customers are almost always googling you before they make a purchase, so it’s critical to ensure that what they find in search engine results pages (SERPs) will incentivize them to continue down the sales funnel. […]
25 Things to Keep As Recurring SEO Tasks
It can sometimes feel like running a business is a never-ending checklist. There’s not enough time in the day (or the month or year, for that matter) to do everything you know you’re supposed to be doing according to the experts. While it’s true that some marketing tasks are a one-and-done kind of thing, and […]
How Many Pageviews Should My Site Get?
You’ve ticked all of the “marketing” boxes for your new business – you’ve created a Facebook page, signed up for Google My Businesses, started keyword research, and designed a shiny new website. But now what? How do you know if your efforts are successful? When new businesses are first starting their digital marketing efforts, one of […]
How to Create Website Traffic with Social Media
As a new small business owner, it’s likely that one of the first things you did after buying your domain name was create a Facebook account. Why is that? Social media is, for better or worse, ingrained in our culture. It’s how we read the news, catch up with friends, and, fortunately for you, decide […]
How Long Does it Take to Rank in Google
One of the questions the Big Leap SEO team gets the most often is “how long will it take for me to rank #1 in Google results?” The obvious answer to this oft-asked question is “it depends.” The ranking is affected by many factors – your industry, the amount of keyword competition, how quickly your […]
Above the Fold Content: What You Need to Know
The term “above the fold” in digital marketing lingo is used to refer to the part of a web page that is visible in the user’s browser window when a page is first loaded. Any portion of the page that the user would have to scroll down to see is considered “below the fold.” The […]
New to Google Search: Dataset Schema
Google recently announced the release of its Data Schema integration, which makes it easier for users to view data visually in search engine results pages (SERPs). With the new schema.org integration, users will now be able to see published datasets from pages in the SERPs in the form of charts, graphs, and tables in the […]
10 Ways Small Businesses Can Build Website Authority
One of the best things you can do as a small business to increase your website traffic is to increase your domain authority – the more trustworthy your site is, the more likely it is that users will click on your link over your competitor’s. Ask any content marketer worth their salt and they’ll tell […]