Google officially rolled out mobile-first indexing one year ago this month. Folks in the SEO world had known this was a long time coming, and now that we’re a year into the new mobile-first algorithms, it’s time to refresh your site strategy to ensure that you’re still maximizing your search potential. Historically, Google’s algorithm […]
Meg Monk is a freelance writer and content strategist based in Salt Lake City. When she's not writing about marketing strategy, she's camping in Utah's mountains in her 1976 Airstream or planning her next international trip - 29 countries and counting! You can find more of her work at megmonk.com.
BLOG POSTS
5 Tips for Dealing With Negative Comments on Facebook
Social media is a powerful tool that allows us to connect with family and friends all over the world, at the click of a mouse. It’s changed the way we communicate and the way we stay in touch. You probably also know that social media isn’t just for personal connections – it’s also a powerful tool […]
How to Manage Your Site Map with Search Console
A “sitemap” is a file you submit to Google to tell the search engine which pages on your website to crawl and which to block from indexing. Your site doesn’t need a sitemap in order for most search engines to crawl and index it, however, the sitemap gives Google more information about your site, such […]
How to Leverage a Website with Little Content on It
Here at Big Leap, we spend a lot of time preaching the value of high-quality content. No other marketing strategy or trick can make up for poor content, and building a loyal audience base will be nearly impossible without it. But what if your site doesn’t have a huge backlog of awesome content yet? […]
How to Come Up With a Topic for Your Blog
People get into blogging for all kinds of reasons. Maybe you just launched a small business and need a reliable way to build your online reputation and your SEO. Or, maybe you’re a stay-at-home parent who’s looking for a side revenue stream that doesn’t require daycare. Whatever your backstory or reason for Googling this […]
How to Use the New Google Search Console
Google Search Console is an intelligent tool that tracks your website’s performance and sends you email alerts when any part of your website needs work. It’s an indispensable tool that maximizes your marketing return on investment (ROI), and makes your website more effective and efficient. Search console tracks technical parts of your website, like broken […]
Using Third Party Sites to Help Your Online Reputation
Maintaining your online reputation is an important part of any good digital marketing plan. In today’s extremely online culture, your customers are almost always googling you before they make a purchase, so it’s critical to ensure that what they find in search engine results pages (SERPs) will incentivize them to continue down the sales funnel. […]
25 Things to Keep As Recurring SEO Tasks
It can sometimes feel like running a business is a never-ending checklist. There’s not enough time in the day (or the month or year, for that matter) to do everything you know you’re supposed to be doing according to the experts. While it’s true that some marketing tasks are a one-and-done kind of thing, and […]
How Many Pageviews Should My Site Get?
You’ve ticked all of the “marketing” boxes for your new business – you’ve created a Facebook page, signed up for Google My Businesses, started keyword research, and designed a shiny new website. But now what? How do you know if your efforts are successful? When new businesses are first starting their digital marketing efforts, one of […]
How to Create Website Traffic with Social Media
As a new small business owner, it’s likely that one of the first things you did after buying your domain name was create a Facebook account. Why is that? Social media is, for better or worse, ingrained in our culture. It’s how we read the news, catch up with friends, and, fortunately for you, decide […]