In the startup world, where resources are stretched paper-thin and everyone wears ten hats, it’s common to hear founders say they don’t have time to focus on SEO (Search Engine Optimization). It’s too expensive, too competitive, and takes too long to generate results. But in such a competitive space, every advantage counts. Focusing a bit [...]
Increasing domain authority is one of the best things you can do as a small business to increase website traffic. The more trustworthy your site is, the more likely a user will choose you over a competitor. In fact, ask any marketer worth their salt and they’ll agree website authority is one of the most [...]
Maintaining your online reputation is an important part of any good digital marketing plan. In today’s world, your customers are almost always googling you before they make a purchase, so it’s critical to ensure that what they find in search engine results pages (SERPs) will incentivize them to continue down the sales funnel. One great [...]
Google officially rolled out mobile-first indexing one year ago this month. Folks in the SEO world had known this was a long time coming, and now that we’re a year into the new mobile-first algorithms, it’s time to refresh your site strategy to ensure that you’re still maximizing your search potential. Historically, Google’s algorithm [...]
Social media is a powerful tool that allows us to connect with family and friends all over the world, at the click of a mouse. It’s changed the way we communicate and the way we stay in touch. You probably also know that social media isn’t just for personal connections – it’s also a powerful tool [...]
A “sitemap” is a file you submit to Google to tell the search engine which pages on your website to crawl and which to block from indexing. Your site doesn’t need a sitemap in order for most search engines to crawl and index it, however, the sitemap gives Google more information about your site, such [...]
Here at Big Leap, we spend a lot of time preaching the value of high-quality content. No other marketing strategy or trick can make up for poor content, and building a loyal audience base will be nearly impossible without it. But what if your site doesn’t have a huge backlog of awesome content yet? [...]
