A content calendar is a centralized tool used by marketing teams to plan all of their future content marketing assets. It is also the place where the content manager, or the person in charge of scheduling your content, sets publication dates. Why you need a content calendar As a general rule, the further out you […]
Meg Monk is a freelance writer and content strategist based in Salt Lake City. When she's not writing about marketing strategy, she's camping in Utah's mountains in her 1976 Airstream or planning her next international trip - 29 countries and counting! You can find more of her work at megmonk.com.
BLOG POSTS
Why Optimizing Anchor Text is Critical to Your SEO Game
Link building, or the process of earning backlinks to your site from other reputable sites, is a critical piece of the SEO puzzle. The more links from high-quality trusted sites that point back to you, the more trustworthy your site appears to the search engine, which boosts your page rankings and brings more visitors to […]
How to Use Google My Business Attributes to Improve Your Reputation and Local Searchability
If you’re a small business owner or startup, it’s very likely that the majority of your business comes from members of your local community. Your loyal customers are already telling all their friends about you, but what’s the best way to expand your customer base after you’ve maxed out all your referrals? Improving your local […]
What is Black Hat SEO? How to avoid bad site practices
“Black Hat SEO” is a term used to describe unethical SEO practices intended to increase a website’s search engine ranking. These shady strategies generally provide no additional benefit to the user, are a violation of the search engines’ terms of service, and are purely intended to “beat the system.” The term “Black Hat” refers to […]
How to use Google Alerts to keep an eye on your online reputation
An important part of building a successful business is managing your online reputation. This means more than just checking how many stars you have on Yelp, it also incorporates tracking when your company is mentioned in the media, what your competitors are saying about your business, and how your customers talk about you on social […]
10 SEO Tips for Startups
In the startup world, where resources are stretched paper-thin and everyone wears ten hats each, it’s common to hear founders say that they don’t have time to focus on their Search Engine Optimization (SEO) – it’s too expensive, too competitive, and takes too long to generate results. But in such a competitive space, every advantage […]
Shopify SEO: Beginners Guide for New Store Owners
As an online retailer, you know that the key to building a successful business is making sure your customers can find your shop. But how do you ensure that your store is the top result when potential customers search for your products? In this post, we’ll teach you how to improve your Shopify Search Engine […]
Mobile SEO: 7 Actionable Tips to Get Your Site Ready
If you’re a business owner in 2018, you likely already understand the importance of optimizing your website for search engines – Google search results are often the first place people encounter a business, and if you don’t show up on the first page, you’ll lose customers to your competitors. But is your site designed to be […]