Meg Monk is a freelance writer and content strategist based in Salt Lake City. When she's not writing about marketing strategy, she's camping in Utah's mountains in her 1976 Airstream or planning her next international trip - 29 countries and counting! You can find more of her work at megmonk.com.
Google officially rolled out mobile-first indexing one year ago this month. Folks in the SEO world had known this was a long time coming, and now that we’re a year into the new mobile-first algorithms, it’s time to refresh your site strategy to ensure that you’re still maximizing your search potential. Historically, Google’s algorithm […]
Social media is a powerful tool that allows us to connect with family and friends all over the world, at the click of a mouse. It’s changed the way we communicate and the way we stay in touch. You probably also know that social media isn’t just for personal connections – it’s also a powerful tool […]
A “sitemap” is a file you submit to Google to tell the search engine which pages on your website to crawl and which to block from indexing. Your site doesn’t need a sitemap in order for most search engines to crawl and index it, however, the sitemap gives Google more information about your site, such […]
Here at Big Leap, we spend a lot of time preaching the value of high-quality content. No other marketing strategy or trick can make up for poor content, and building a loyal audience base will be nearly impossible without it. But what if your site doesn’t have a huge backlog of awesome content yet? […]
People get into blogging for all kinds of reasons. Maybe you just launched a small business and need a reliable way to build your online reputation and your SEO. Or, maybe you’re a stay-at-home parent who’s looking for a side revenue stream that doesn’t require daycare. Whatever your backstory or reason for Googling this […]
Google Search Console is an intelligent tool that tracks your website’s performance and sends you email alerts when any part of your website needs work. It’s an indispensable tool that maximizes your marketing return on investment (ROI), and makes your website more effective and efficient. Search console tracks technical parts of your website, like broken […]
Maintaining your online reputation is an important part of any good digital marketing plan. In today’s extremely online culture, your customers are almost always googling you before they make a purchase, so it’s critical to ensure that what they find in search engine results pages (SERPs) will incentivize them to continue down the sales funnel. […]