Last week I started to talk about the importance of deep linking and gave a few tips in my blog post Deep Linking Tips Part 1.
Today I’ll be getting more into deep link strategy. When you should use them and when not to.
Deep Link Ratio
Your site’s deep link ratio is the % of total number of links pointing toward a page on your site that are not the home page. This includes links from outside addresses and not links within your own site.
Knowing your deep link ratio is necessary to determine how many actual deep links you have and from there you can decide how to proceed. A good goal should be to run