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Competitive Link building is a higher level of link building. The reason it’s a cut above the rest is because it is a higher quality of link. Acquiring this kind of link requires a greater amount of time, attention, and follow-through than typical link building. But they’re worth it. Because these links are harder to get they have more SEO value and can be very beneficial to your website.

The objective of competitive link building is to get your site’s link onto the same page as one of your competitor’s links. This is usually done by commenting on the same blog, adding your site to the same directory, or sending a link request to a site with your competitor’s link on it.

This raises the question:  “How do I know who my competitor is and which pages they have links on?” This part is actually pretty easy.

Competitive Link Profiles

To find out who your competitor is, go to Google. It’s like the Godfather; it has the answer to any question. Type one of your keywords into the search bar.  Find which page your site is on. I usually use Ctrl+f and search for the site there’s probably easier way to do it, but if there is I don’t know what it is. So I’ll stick with that for now.

After you’ve found your site choose one of the sites that are ranked above yours and copy their URL or link. From there go to and paste your competitor’s URL into the search bar.


The black outlined box to left can be used to filter results to Follow, No-follow, 301 Redirects and more. The box next to it should be set to only external so you don’t get a ton of links from your competitor’s site that you can’t try to get a link on. I mean you could try but it is very unlikely that they’d want your link on their site. It’s like saying “Hi, I’m trying to rank higher than you—Can I get a link on your site?” I don’t see that working so well.

The last box in the lower right corner allows you to export the list of links you’ll receive to a Microsoft Excel sheet. This is useful for keeping track of which sites you’ve already submitted to and which sites you can still to submit to.

In the Excel sheet there are quite a few columns that you don’t necessarily need. We narrow these down to two. The two are the “URL” where the link is and the “anchor text” columns. We also create another column after deleting all the excessive columns where we keep track of which ones we have gone through so we don’t have to waste time figuring out where we left off on the list.

That’s how you get a competitor’s link profile. Check in next week for Part Two of the Beginner’s Guide to Competitive Link Building.

Jamie Bates
Online Marketing Director