What Is eCommerce SEO?
eCommerce SEO is a digital marketing strategy that optimizes your online store for search engines. The aim is to generate more high-quality organic traffic for your business by helping you stand out on Google, Yahoo, and Bing.
A strong eCommerce SEO strategy is a holistic one that encompasses a variety of components such as:
- Keyword strategy
- Content strategy
- Conversion rate optimization (CRO)
- Technical SEO
Why Does SEO Matter for eCommerce?
of eCommerce traffic comes from Google search. (99 firms)
Search engines drive 10x the traffic to shopping sites that social media does. (Search Engine Land)
of shoppers use Google to find a new product or service. (Google)
eCommerce SEO holds a $2.75 ROI for every dollar spent. (Moz)
of shoppers research products online. (Retail Dive)
So yeah, SEO for eCommerce is pretty important.
eCommerce search engine optimization services help your business stay relevant to your target audience and maximize your position as a leader in your industry. Let’s take a deeper dive into the benefits.
Improves Your Search Visibility
If you’ve got a product that’s discoverable, great. If not, you’re losing critical access to potential customers. Employing eCommerce SEO best practices helps you show up for relevant key terms and encourages high-quality traffic on your site.
Targets the Right Audience
SEO cements profitable connections. Potential customers looking for products and services you offer will see your business on search engine results pages (SERPs). This allows you to amplify brand awareness and solidify trust with the right audience.
Helps Save on Marketing Costs
eCommerce SEO is a cost-effective strategy. While PPC results stop when you stop paying for ad space, SEO builds your site authority and visibility over time. eCommerce SEO holds a $2.75 ROI for every dollar spent.
Creates Long-Term Value
eCommerce SEO is a long-term strategy that provides lasting value. The possibilities are endless, with more organic visibility and trust between you and your target market. Begin safeguarding the long-term viability of your business today.
What Is the Difference Between Traditional SEO and eCommerce SEO?
Great question. You can think of eCommerce SEO as a subset of SEO (much like local SEO is a subset of traditional SEO).
eCommerce SEO involves the same concepts as regular site SEO with unique online shopping strategies attached to them. These strategies work with improving product pages and website architecture to create a better consumer experience.
eCommerce SEO That Delivers
eCommerce SEO is worthwhile if you work with the right partner. This is where we come in.
The Big Leap team ensures our eCommerce clients have their online bases covered, instilling each campaign with the comprehensive approach it merits. Here’s how our eCommerce SEO services can help.
Research & Analysis
Research and analysis are the key drivers to making data-driven decisions. This entails conducting:
- Site audits to find areas for improvement
- Keyword research to discover phrases/terms your audience uses
- Competitor research to see what you’re up against
Technical SEO
How’s the backend of your site looking? We’ll lay the groundwork for a stellar technical SEO foundation to help search engines understand your site well and rank it better. Technical SEO for your eCommerce site may involve improving:
- Site architecture to ensure products and categories are easy to find
- Site speed to offer a better shopping experience
- Schema markups tocreate rich snippets and boost click-through rates
- Mobile optimization since 69% of retail site traffic and orders come from smartphones
Content Optimization
Crafting quality content is crucial to augmenting your eCommerce SEO results. Some content optimizations we’ve done for clients include:
- Metadata and URL updates to ensure keywords are included
- Product descriptions and/or pages to provide more valuable information to users
- Product images to elevate search engine performance and visibility
Onsite Optimization
We’ll take a look at how your users’ experience is performing and fill in the gaps with CRO tactics such as:
- CTA buttons to encourage users to take the action you want them to take
- Pop-ups to weave in similar-item and/or abandoned-cart notifications
- Product filtering/sorting to help users easily find what they need and reduce bounce rates
Frequently Asked eCommerce Questions
That’s Enough
About Us.
Before we can craft a sustainable strategy for growth and success, we need to get to know you better. What are your business goals? What are you struggling with? One phone call is all it takes to determine whether or not we’ll make a good fit.
Is this the beginning of a powerful partnership? Let’s find out.
Learn and Grow with Our eCommerce Resources
We’ve written many eCommerce blog posts that we can add here. Our other product pages currently do this.