Content
Marketing

Big Leap Content Marketing engages your audience through text, audio, and visual messaging to promote sales for your business. From blog posts and articles, to infographics to videos and podcasts, we work to create a loyal audience of potential customers by offering information that entertains and/or meets a need.
CONTACT US

GOALS & OBJECTIVES OF CONTENT MARKETING

GENERATING LEADS

This is what most businesses think of when they hear the term “content marketing.” Being a marketing effort, content marketing seeks to generate leads which can be converted into sales and business revenue. In content marketing, we refer to content designed to move leads further down the sales funnel as “actionable content.”

LINKBAIT

Critical to boosting your website’s search engine results is creating content that other reputable, high-ranking sites will want to link to. Content marketers call this “affinity content,” though it’s known as “linkbait” colloquially. The goal of linkbait is to create something that other sites agree with, and thus will want to link to and share, which in turn both promotes your content and has a direct effect on how search engines like Google rank it.

INCREASING TRAFFIC

It’s usually every business’s hope that the content they produce will go viral. While not every piece will reach audiences in the millions, you can still see significant exposure with the right kind of content. That exposure can turn into a significant number of leads, which then convert into sales.

INFORMATIONAL

While not every business recognizes its value, informational content (known to content marketers as “authority content”) can do wonders for your brand. By creating content that eschews pushy sales tactics, and instead seeks to fill an informational need in a subject your business specializes in, you set yourself up as a trustworthy authority figure on the topic. You engender trust with your audience, and elevate your brand in their mind..

CONTACT US

CONTENT EXAMPLE

In March 2016, we produced a piece of content for Bullfrog Spas showcasing incredible hot tub deck ideas. This well-produced content ranks very well combined with link building efforts.

This top-of-funnel content piece is the 2nd most trafficked page on their website behind their homepage. Content like this helps create more awareness of their brand to people in the market for a hot tub.

URL
TRAFFIC
KEYWORDS
www.bullfrogspas.com/
25.71%
961
www.bullfrogspas.com/ blog/63-hot-tub-ideas-secrets-of-pro-installers-designers/
17.05%
4,270
www.bullfrogspas.com/ blog/how-much-do-hot-tubs-cost/
8.51%
597
www.bullfrogspas.com/ spavault/
6.96%
141
www.bullfrogspas.com/ blog/hot-tub-chemicals-guide/
6.45%
614
CONTACT US

BRAND PROMOTION EXAMPLE

1.7m

YouTube
views

88

referring
domains

191

quality
backlinks

254k

social
shares

THE PROJECT

Extra Space Storage is a national leader in the self-storage industry and is a long-time client. As part of a content campaign, they created a heartwarming video called “10 Things I Wish I’d Known Before Having a Baby.” We were thrilled when they reached out to a partner with us for some extra help in promoting their video.

THE STRATEGY

Our primary promotion strategy was media outreach. We kept our pitches simple and to the point. Because we had an SEO focus throughout the campaign, we paid attention to things like links and referral traffic to analyze how each media share impacted the overall virality of the campaign.

CAMPAIGN HIGHLIGHTS

In a word, the video went viral. The video currently has over 1.7 million views on YouTube and was picked up by a host of notable sites, including The Huffington Post, Adweek, Mashable and many others. The video also got phenomenal social shares and built a host of organic, high-quality links for Extra Space Storage.

CONTACT US

BRAND PROMOTION EXAMPLE

FORBES

After reaching out to Forbes writers, Big Leap was able to get Forbes to fly out to do a full story and photo shoot with Purple that is both on Forbes.com and in Forbes Magazine.

TECHCRUNCH

Similar to Forbes, TechCrunch flew out to do a story including both photo and video about Purple’s impressive growth and new factory.

KSL.COM

After the initial mattress launch, Purple used Kickstarter to help raise funds to manufacture the new Purple Pillow. As Purple was on track to beat the Utah state record for raised Kickstarter funds, Big Leap was able to secure a story on KSL that produced great local coverage and also drove tens of thousands of dollars in backing to their Kickstarter campaign.

CONTACT US

CORE FOUR

Four Fundamental Services to Ensure Success
Big Leap Core Four Services blue logo

SEO

Big Leap SEO focuses on the fundamentals in order to create an organic search strategy that is results driven and builds a foundation for future success. Through analytics, content, and reputation management, we work to increase organic traffic to your site.

LEARN MORE
Big Leap Core Four Services light blue logo

SOCIAL MEDIA

Big Leap Social Media marketing builds your search engine rankings, gives you a platform for promoting content, and gives you the ability to interact in a meaningful way with your customers to collect valuable feedback.

LEARN MORE
Big Leap Core Four Services red logo

CONTENT MARKETING

Big Leap Content Marketing uses text, audio, and visual content to engage your audience and promotes sales for your business. Content marketing seeks to create a loyal audience of potential customers by offering something that entertains or meets a need.

LEARN MORE
Big Leap Core Four Services darkgrey logo

MARKETING AUTOMATION

Big Leap Marketing Automation allows you to talk directly to your clients and customers in real-time and with real answers. We help you manage, plan, measure and coordinate your marketing efforts.

LEARN MORE