Content Marketing That Converts

Our content marketing services make an impact on your audience and your bottom line.

High-Quality Content is a Cure-All

Are you having difficulty getting visitors to your website? Frustrated with poor conversion rates? Did your product launch fall flat or your promotional offer fizzle? When it comes to marketing your business, there is a solution for every problem — and 9 times out of 10, that solution is better content.

Higher Conversion Rates

More Qualified Leads

Increased Web Traffic

“One of their content pieces is among our site’s five most-viewed pages. Overall, they’re a group of smart people that know SEO strategy.”

Content Marketing Services

We Write for Results

We do so much more than put words on a web page. Our experienced writers work alongside our SEO strategists to craft a content marketing plan that gets you the results you’ve been waiting for. Here are just a few examples of how Big Leap content makes a real impact.

  • 107% Increase In Organic Views
  • Answer Box Rankings
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  • 105% Increase In Organic Traffic
  • 77% Increase in Conversion Rate
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  • 104% Jump In Web Conversions
  • 1400% Increase in Keywords
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Our Content Marketing Services

We provide content marketing services for every step of your buyer’s journey.

  • Multi-channel content strategy
  • Email marketing campaigns
  • Professional website copy
  • Engaging blog articles
  • Landing page content
  • Product launch campaigns
  • Paid ad copy
  • Social media content
  • Monthly content calendars
Start Your Strategy

Our Content Marketing Services

We provide content marketing services for every step of your buyer’s journey.

  • Multi-channel content strategy
  • Email marketing campaigns
  • Professional website copy
  • Engaging blog articles
  • Landing page content
  • Product launch campaigns
  • Paid ad content
  • Social media content
Start Your Strategy

Free Competitive Gap Analysis

Find out what your competitors are doing, how your brand stacks up, and what you can do to steal center stage — all in less than 24 hours.

Don’t Settle for Disappointing Data

With fresh engaging content optimized for SEO, you can turn your online presence into your greatest sales tool. Here are a few articles from our blog to help you get started.

Content Marketing Services
Content Marketing Services
Content Marketing Services

Take Action

Don’t waste another minute mulling over disappointing data. Those numbers won’t improve until you improve your content — or better yet, until we improve it for you. Contact a Big Leap marketing specialist today to discuss your goals and determine whether or not we’ll make a good fit.

Introduce Yourself

Frequently Asked Questions About Content Marketing

Content Marketing is supremely important because it is one of the main ways you will establish trust with your customers, establish your authority in your industry, gain natural and meaningful exposure, and help your customers learn what they need to learn to progress through your sales funnel.

Content Marketing is the process of creating and curating highly-valuable, topic-relevant, and in-depth content on a consistent strategic basis. The overall purpose of content marketing is to naturally attract and retain targeted audiences and to drive your intended leads/conversions.

Content marketing is a major aspect of SEO because the content you create often ends up being the same content you hope to have ranked in Google for the keywords you are pursuing. Google likes to rank high-quality content which is why great effort and strategy should go into all content you create so it can benefit your SEO the most.

  1. Improve brand visibility & awareness 
  2. Helps build meaningful relationships with your audience 
  3. Allows customers to build trust in you
  4. Let’s you demonstrate your authority and knowledge of the subject matter
  5. As your content ranks, you are perceived as an expert in the industry
  6. Serves as a source of natural organic traffic
  7. Is sharable as reference material by your own readers/customers
  8. Can help customers progress through the conversion funnel
  9. Your content provides a service to your potential customers without them paying anything

Content marketing can be implemented through various formats, including:

 

Blog Posts

Video-based Content

Podcasts

Infographics

Email Marketing

Graphic content

Downloadable Ebooks

In-depth Whitepapers

Slide Decks

Quizzes

Online Courses

Webinars

Apps

Social media posts

Among others…

There are a number of equations you can use

Option 1: (Total Monthly Conversions X AVG Conversion Value) – Total Cost Of Content

Option 2: Direct Content Marketing Benefits – Content Costs = Content ROI.

Simple Option: (Return-Investment)/Investment x 100

To measure the success of your content you will want to look at the following.

  1. Leads generated. Are the leads coming through the content quality? 
  2. Sales. Can you attribute meaningful increases in sales to the content you produce
  3. Organic Traffic. Are you pulling quality organic traffic through the content for the keywords it ranks for? 
  4. Clicks & Engagement. Do people land on your content and just leave your site, or do they stay and dig deeper? 
  5. Social Media ROI. If your content is on social platforms, is it generate clicks and shares or is it just sitting in the feed?
  6. SEO Success. Is the content rising in Google’s index or is it simply sitting in limbo?

Step 1: Strategize what topics you want a presence in, and will bring you value in the long run.

Step 2: Using industry tools, develop lists of meaningful keywords for each of those topics

Step 3: Have a balance between short-tail and long-tail keywords

Step 4: Create keyword groupings to ensure you have as many angles covered for a given topic as you can. 

Step 5: Perform competitive audits to see where your competition is positioned for these keywords and fill any gaps you may have missed

Step 6: Develop a content marketing strategy using SEO best practices

1st: Set the goal for the whole strategy

2nd: Determine the KPIs & Metrics you will use to measure your success

3rd: Research and understand your target audience

4th: Set a baseline for all of the metrics you will measure against

5th: Strategize what types of content best fit your goals

6th: Determine where the home for that content should be

7th: Budget and determine needed resources.

8th: Establish a timeline for content creation, go-live dates, and expected results

9th: Create the content, publish the content, nourish the content

10th: Measure results as you go and on the established checkpoints

11th: Assess results and adjust as needed

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